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Monday, September 21, 2026

Life & Culture Expats & Nomads

Feria de San Miguel Runs to 4 October 2026 in Mexico’s Guanajuato

By · September 21, 2026 · 5 min read

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MEXICO · FESTIVALS

Key Facts

  • What The annual fair of San Miguel de Allende, with a fairground, a concert stage and a religious calendar.
  • When It opened on 18 September 2026 and runs until 4 October 2026.
  • Where San Miguel de Allende, a town in the state of Guanajuato in central Mexico.
  • Confirmed acts Napoleón on 23 September, 90’s Pop Tour on 25 September, Pesado on 27 September and Conjunto Primavera on 1 October.
  • Also note The patron saint festivities run separately, from 3 to 11 October 2026.

The Feria de San Miguel fills a Guanajuato town with concerts, fairground rides and religious processions until 4 October 2026. Four confirmed acts play in the coming days.

The centre of San Miguel de Allende in Guanajuato, Mexico
San Miguel de Allende. The town’s fair runs until 4 October 2026.
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What the Fair Is and When It Ends

The Feria de San Miguel de Allende runs until 4 October 2026. The fair takes place in San Miguel de Allende, a town in the state of Guanajuato in central Mexico. The municipal government opened it on 18 September.

The fair has two parts. One is the commercial fairground, with rides, food stalls and a concert stage called the Teatro del Pueblo. The other is the religious calendar that honours San Miguel Arcángel, the town’s patron saint.

The municipal government publishes the patron saint dates separately. Those run from 3 to 11 October 2026. They begin with La Alborada, a procession held in the early hours of 3 October.

During La Alborada, groups from the traditional neighbourhoods walk through the town toward the parish church of San Miguel Arcángel. Wind bands, paper stars and the tall puppets known as mojigangas go with them.

The Confirmed Line-Up at the Teatro del Pueblo

Four names anchor the remaining days. Napoleón performs on Wednesday, 23 September 2026. The 90’s Pop Tour follows on Friday, 25 September.

Pesado plays on Sunday, 27 September 2026. Conjunto Primavera closes that run on Thursday, 1 October. All four appear at the Teatro del Pueblo, the fairground’s main stage.

Napoleón is the stage name of José María Napoleón, a Mexican singer and songwriter born in 1948. He has recorded since 1970. Vicente Fernández and Pepe Aguilar are among the artists who have recorded his songs.

Pesado is a norteño group formed in Monterrey, Nuevo León, in 1993. Conjunto Primavera formed in Ojinaga, Chihuahua, in 1978 and built its sound around the saxophone. It won the Latin Grammy for Best Norteño Album in 2014.

The 90’s Pop Tour is a touring revue rather than a single band. It brings together singers from Mexican pop groups of the 1990s. The cast changes from show to show.

What Has Not Been Published

Ticket prices for the individual concerts have not been published. Press reports give different figures for general entry to the fairground, and the municipal government has not confirmed one. For that reason no admission price is stated here.

Start times are also unclear. At least one report places the Teatro del Pueblo shows at 19:00 Mexico City time. Readers should treat that as a guide until the organisers confirm it.

Press listings name further dates after the four above. Grupo Bryndis and Samuray are given for 2 October, Julio Preciado for 3 October and Grupo Marca Registrada for 4 October. Those come from media listings rather than from the municipal announcement.

Why This Matters for Residents and Visitors

San Miguel de Allende has a large foreign resident population. Many arrived for the colonial centre, the climate and the arts scene. The fair is one of the few stretches of the year when the town’s own calendar takes over the streets.

That has practical effects. Hotel rooms are harder to find and cost more. Traffic in the centre slows, and some streets close for processions.

The fairground sits away from the historic centre, so the concerts do not fill the main square. The religious events do. Readers who want quiet should plan around 3 and 4 October.

The music itself is a useful guide to Mexican taste outside the capital. Norteño and música popular draw larger local crowds here than international pop. A visitor who knows only Mexico City will hear something different.

The Wider Picture in Guanajuato

Guanajuato state runs a dense autumn calendar. The Cervantino festival in the state capital follows in October, and several smaller towns hold their own patron saint fairs. The season is promoted as a single stretch rather than as separate events.

For San Miguel de Allende, the fair also marks the end of the rainy season. Central Mexico sees most of its rain between June and September. Outdoor events become more reliable from October onward.

None of this is new. The fair is an annual fixture, and the pattern repeats each September. What changes from year to year is the line-up and the exact shape of the religious calendar.

For a resident deciding whether to stay in town or leave it, the practical read is simple. The next two weeks are loud, busy and expensive for accommodation. They are also the clearest view the town gives of its own traditions.

Sources

FAQ

Frequently Asked Questions

When does the Feria de San Miguel end?

The fair runs until 4 October 2026. It opened on 18 September. The separate patron saint festivities run from 3 to 11 October.

Who plays at the Teatro del Pueblo?

Napoleón performs on 23 September 2026 and the 90’s Pop Tour on 25 September. Pesado plays on 27 September and Conjunto Primavera on 1 October. All four dates are at the fairground’s Teatro del Pueblo stage.

How much does entry to the fair cost?

No confirmed figure has been published. Press reports give different amounts for general fairground entry, and the municipal government has not settled the question. Prices for the individual concerts were also unpublished at the time of writing.

What is La Alborada?

It is a procession held in the early hours of 3 October. Groups from the traditional neighbourhoods walk to the parish church of San Miguel Arcángel. Wind bands, paper stars and tall puppets called mojigangas accompany them.

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