Brasil Game Show 2026: The Americas’ Biggest Gaming Fair Returns to Distrito Anhembi October 9-12
São Paulo · Events
Key Facts
—What. Brasil Game Show 2026, the 17th edition of the largest gaming fair in the Americas.
—When. Friday 9 to Monday 12 October 2026, daily from 13:00 to 21:00; opening day is reserved for press, business and Premium pass holders.
—Where. Distrito Anhembi, Avenida Olavo Fontoura 1209, in the Santana district of São Paulo.
—Why it matters. BGS is the annual shop window of Latin America’s biggest games market and São Paulo’s anchor event of the global gaming calendar — the week when publishers, esports and the creator economy meet the region’s players face to face.
—Tickets. Half-entry tier currently from R$169 (about US$33) for Monday to R$779 (about US$150) for the Premium passport; a solidarity half-price applies with the donation of 1 kg of food.
—Confirmed so far. SEGA returns for a fourth year with a booth twice the size of 2025, and Monster Energy runs activations and its Monster Store; the 2025 edition drew 306,798 visitors.
Brasil Game Show returns to São Paulo’s Distrito Anhembi from 9 to 12 October for its 17th edition — four days in which the largest gaming fair in the Americas turns the city’s north zone into the capital of Latin American play.
What Brasil Game Show 2026 Is
Brasil Game Show, or BGS, is the largest gaming event in the Americas and one of the biggest in the world. The 2026 edition is the 17th in the series, which has welcomed more than three million visitors since its first year.
The fair runs from Friday 9 to Monday 12 October at Distrito Anhembi, the exhibition complex on Avenida Olavo Fontoura in Santana, in São Paulo’s north zone. The organiser has the venue secured by contract through 2027, which ends years of uncertainty about the show’s home.
Inside the EXPO pavilions, the format mixes hundreds of free-to-play gaming stations with esports tournaments, cosplay competitions, technical panels and meet-and-greets with industry figures. Shows built around iconic game soundtracks and a vast creator and influencer presence round out a programme that runs from 13:00 to 21:00 each day.
Why a Gaming Fair Matters for Brazil
Brazil is the largest games market in Latin America, and BGS is the one week each year when that market becomes visible as a physical crowd. Publishers use the fair to test releases and announce local plans, while Brazilian studios and indie developers use it to be seen by an audience they otherwise reach only online.
The commercial logic runs in both directions. International brands get direct access to one of the world’s most engaged player bases, and the local industry gets a trade floor, a business area and a talent showcase in one place.
For São Paulo, the show anchors the city’s events season and fills hotels and restaurants across the north zone. For foreign visitors and expats, it is the most accessible entry point into Brazilian gaming culture: big, loud, English-friendly at the booths of the global brands, and cheaper than its counterparts in North America or Europe.
Tickets and Passes: What Each Tier Buys
Tickets are sold through the official BGS site in batches, and prices rise as each batch sells out. All figures below are the half-entry tier — the Brazilian meia-entrada for students, seniors and solidarity donations — at this week’s exchange rate of about R$5.19 per US dollar.
A single-day ticket for Saturday 10 or Sunday 11 October currently costs R$209 (about US$40), against a list price of R$350. Monday 12 October, the closing day, comes in at R$169 (about US$33).
—Premium single day. R$418 (about US$81): any one day including the reserved Friday, with entry one hour before the general public and an exclusive entrance.
—Passport. R$418 (about US$81) for all three public days, Saturday to Monday — three days for the price of two.
—Premium passport. R$779 (about US$150): all four days including the press day, early entry and an official BGS26 t-shirt.
—Business passport. R$779 (about US$150): the full four days plus the B2B area and MeetToMatch meeting scheduling.
—Camarote. R$609 (about US$117) for one day or R$2,436 (about US$469) for the full passport, with the main-arena lounge, snacks and collectibles.
The solidarity half-price deserves a mention of its own: anyone can claim 50 per cent off the full ticket price by donating 1 kg of non-perishable food at the entrance. The first sales phase in April opened with a 45 per cent discount and tickets from R$149 (about US$29), a level long gone by October.
Who Is Confirmed — and Who Might Follow
The headline confirmation so far is SEGA, back for a fourth consecutive year with a booth twice the size of its 2025 setup. The company’s attractions for this edition will be announced closer to the show.
Monster Energy returns with exclusive experiences, buy-and-win giveaways that will not be sold anywhere else, its traditional Monster Store and meet-and-greet sessions with brand ambassadors. The organiser says further publisher announcements will follow through the official channels in the coming weeks.
The benchmark is the guest list of recent years: the 2025 edition hosted industry figures such as Hideo Kojima, Naoki Hamaguchi and Yoko Shimomura in front of 306,798 visitors. Chief executive Marcelo Tavares says the 2026 focus is on expanding the presence of gaming companies and increasing the number of playable stations on the floor.
Planning Your Days: Friday Is Not for Everyone
The first thing to understand about BGS 2026 is that Friday 9 October is not a general-public day. Access is reserved for press and business visitors and for holders of Premium and Camarote passports, which makes it the quietest day on the floor for those who qualify.
Saturday and Sunday are the busiest days, when queues for the headline booths and main-stage moments build early. Monday 12 October is the traditional bargain and family day, with the cheapest ticket of the run and exhibitors winding down.
Distrito Anhembi sits in Santana, north of the city centre, and is built for mass events with on-site parking and coach access. Doors run 13:00 to 21:00 daily, and the organiser warns that the schedule can change without notice — check the official channels before travelling.
The Bigger São Paulo Season
BGS lands in the middle of São Paulo’s busiest fair season. The week before, Futurecom fills São Paulo Expo with the telecom and technology trade from 6 to 8 October, and the city’s September run included the São Paulo Boat Show, Latin America’s biggest nautical event.
Looking further ahead, December brings CCXP 2026, the sister mega-event for film, series and comics fandom. Together the two shows bookend a season that makes São Paulo the uncontested capital of Latin American pop culture and gaming.
For readers planning a longer stay, our Brazil coverage tracks the city week by week, from transport and safety to the events calendar.
What We Could Not Confirm
The full exhibitor list and the day-by-day stage schedule are released through the official BGS channels as the show approaches, and were not complete at the time of writing. Ticket prices above reflect the batch on sale this week and will rise as batches sell out.
Frequently Asked Questions
When and where is Brasil Game Show 2026?
The 17th edition runs from Friday 9 to Monday 12 October 2026 at Distrito Anhembi, Avenida Olavo Fontoura 1209, in Santana, São Paulo. Doors open daily from 13:00 to 21:00.
How much are tickets for BGS 2026?
In the current batch, half-entry tickets run from R$169 (about US$33) for Monday 12 October to R$779 (about US$150) for the four-day Premium passport, with the Camarote passport at R$2,436 (about US$469). A solidarity half-price of 50 per cent off applies with the donation of 1 kg of non-perishable food at the entrance.
Can anyone attend on Friday 9 October?
No. Opening day is reserved for press and business visitors and for holders of Premium and Camarote passports. The general public enters from Saturday 10 October.
Who is confirmed for Brasil Game Show 2026?
SEGA returns for a fourth year with a booth twice the size of 2025, and Monster Energy runs activations, its Monster Store and meet-and-greets. More publisher announcements are expected through the official channels before October.
Connected Coverage
São Paulo’s events season runs through December, when CCXP takes over the city.
CCXP 2026: São Paulo Dates, Tickets, Line-Up and Survival Guide
Sources: Brasil Game Show (official site and ticketing); GamesPress press releases; Distrito Anhembi; GameLobby.
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