IBOV 175,710.05 ▼ 0.51% IPC MEX 69,734.34 ▲ 0.38% MERVAL 2,848,945 — — USD/BRL5.35▲ 0.10% USD/MXN18.69▲ 0.06% USD/CLP983.77▼ 0.54% USD/COP3,144▼ 0.15% USD/PEN3.45▲ 0.03% USD/ARS1,538— 0.00% USD/UYU40.21▲ 3.50% USD/PYG5,803▲ 4.05% USD/BOB11.97▲ 4.12% USD/DOP61.23▲ 1.88% USD/CRC451.24▲ 2.31% USD/GTQ7.64▲ 3.15% USD/HNL26.87▲ 0.25% USD/NIO36.62▼ 0.02% USD/VES885.90▼ 0.13% USD/PAB1.00— 0.00% USD/BZD2.00— 0.00% USD/JMD157.69▲ 2.51% USD/TTD6.71▲ 1.96% EUR/BRL5.95▼ 0.81% BRENT 109.58 ▼ 5.38% WTI 100.12 ▼ 1.61% IRON ORE 161.91 — — COPPER 6.65 ▲ 2.24% GOLD 4,073 ▲ 0.85% SILVER 54.49 ▲ 0.70% SOY 1,250 ▲ 0.70% CORN 450.25 ▼ 1.04% WHEAT 614.75 ▼ 0.20% COFFEE 294.35 ▼ 2.19% SUGAR 19.26 ▲ 0.84% ORANGE JUICE 143.20 ▲ 5.45% COTTON 77.90 ▼ 1.47% COCOA 5,581 ▲ 1.66% BEEF 230.73 ▲ 0.33% CATTLE 346.40 ▼ 1.00% LITHIUM 62.43 ▲ 1.89% PETR4 53.31 ▼ 1.06% VALE3 62.88 ▼ 2.33% ITUB4 41.42 ▼ 0.67% BBDC4 15.69 ▼ 1.63% ABEV3 15.40 ▲ 0.20% BBAS3 17.59 ▲ 0.69% B3SA3 15.27 ▲ 1.33% WEGE3 45.78 ▲ 2.81% PRIO3 69.21 ▼ 2.71% SUZB3 47.14 ▼ 0.55% RENT3 31.14 ▼ 1.67% AZZA3 16.72 ▲ 1.15% CSAN3 2.69 ▼ 2.89% RAIZ4 0.34 — 0.00% PCAR3 2.22 ▼ 3.48% GMAT3 3.74 ▲ 2.19% PSSA3 47.75 ▼ 0.89% CVCB3 0.98 — 0.00% POSI3 3.56 ▼ 0.84% SLCE3 16.97 ▼ 2.75% NATU3 5.68 ▼ 3.89% BRKM5 3.80 ▲ 19.50% RANI3 7.34 ▼ 0.54% CSNA3 4.76 ▼ 4.99% IBOV 175,710.05 ▼ 0.51% IPC MEX 69,734.34 ▲ 0.38% MERVAL 2,848,945 — — USD/BRL 5.34 ▼ 1.32% USD/MXN 18.69 ▲ 0.62% USD/CLP 983.47 ▼ 0.57% USD/COP 3,149 ▲ 3.06% USD/PEN 3.45 ▲ 0.17% USD/ARS 1,537 ▼ 0.28% USD/UYU 40.21 ▲ 3.57% USD/PYG 5,803 ▲ 3.78% USD/BOB 11.97 ▲ 4.93% USD/DOP 60.54 ▲ 1.83% USD/CRC 451.24 ▲ 2.13% USD/GTQ 7.64 ▲ 3.23% USD/HNL 26.87 ▲ 3.37% USD/NIO 36.62 ▲ 2.81% USD/VES 885.08 ▼ 0.13% USD/PAB 1.00 — 0.00% USD/BZD 2.00 — 0.00% USD/JMD 157.69 ▲ 2.63% USD/TTD 6.71 ▲ 2.07% EUR/BRL 5.95 ▲ 7.53% BRENT 109.58 ▼ 5.38% WTI 100.12 ▼ 1.61% IRON ORE 161.91 — — COPPER 6.65 ▲ 2.24% GOLD 4,073 ▲ 0.85% SILVER 54.49 ▲ 0.70% SOY 1,250 ▲ 0.70% CORN 450.25 ▼ 1.04% WHEAT 614.75 ▼ 0.20% COFFEE 294.35 ▼ 2.19% SUGAR 19.26 ▲ 0.84% ORANGE JUICE 143.20 ▲ 5.45% COTTON 77.90 ▼ 1.47% COCOA 5,581 ▲ 1.66% BEEF 230.73 ▲ 0.33% CATTLE 346.40 ▼ 1.00% LITHIUM 62.43 ▲ 1.89% PETR4 53.31 ▼ 1.06% VALE3 62.88 ▼ 2.33% ITUB4 41.42 ▼ 0.67% BBDC4 15.69 ▼ 1.63% ABEV3 15.40 ▲ 0.20% BBAS3 17.59 ▲ 0.69% B3SA3 15.27 ▲ 1.33% WEGE3 45.78 ▲ 2.81% PRIO3 69.21 ▼ 2.71% SUZB3 47.14 ▼ 0.55% RENT3 31.14 ▼ 1.67% AZZA3 16.72 ▲ 1.15% CSAN3 2.69 ▼ 2.89% RAIZ4 0.34 — 0.00% PCAR3 2.22 ▼ 3.48% GMAT3 3.74 ▲ 2.19% PSSA3 47.75 ▼ 0.89% CVCB3 0.98 — 0.00% POSI3 3.56 ▼ 0.84% SLCE3 16.97 ▼ 2.75% NATU3 5.68 ▼ 3.89% BRKM5 3.80 ▲ 19.50% RANI3 7.34 ▼ 0.54% CSNA3 4.76 ▼ 4.99%
since 2009
Wednesday, October 28, 2026

Chile Sports

Chile’s Colo-Colo Fights to Save Vozinha Jersey Brand

By · July 28, 2026 · 6 min read
Chile’s Colo-Colo Fights to Keep Vozinha Jersey Name
Chile’s Colo-Colo Fights to Keep Vozinha Jersey Name

Chilean Football Regulation

Key Facts

—The rule. Article 36 of Liga de Primera bases requires paternal or maternal surnames on shirts and explicitly bans nicknames.

—The player. Goalkeeper Josimar José Évora Dias, known universally as Vozinha, would need to use “Dias” or “Évora Dias” on his shirt.

—The request. Colo-Colo has formally asked the ANFP for a special authorisation to keep the apodo on the jersey.

—The precedent. A 2021 rulebook allowed nicknames under different bases, but the current version removed that exception.

—The stakes. Merchandise and branding tied to a recognisable player name carry commercial weight for clubs and kit manufacturers.

Colo-Colo faces a Vozinha jersey rule clash as Chile’s Liga de Primera enforces Article 36, which bans nicknames on shirts and forces the goalkeeper to use his legal surname unless the league grants an exception.

What the Vozinha jersey rule actually says

Article 36 of the Liga de Primera’s current competition bases is blunt: players must display a paternal or maternal surname on the back of the shirt. The text adds an explicit prohibition — “No se admitirán apodos, apelativos o sobrenombres” — meaning nicknames, aliases or sobriquets are not permitted.

For Colo-Colo’s Cape Verdean goalkeeper Josimar José Évora Dias, that creates an immediate identity problem. Known throughout his career as Vozinha, he would be required to wear “Dias” or “Évora Dias” on his jersey under current league rules, though the club is seeking a special exception to keep the nickname.

The rule applies uniformly across all Chilean top-flight clubs. It leaves no room for the kind of single-name branding that has become standard in global football, from Brazilian stars to European icons.

Why Colo-Colo wants an exception

Colo-Colo has formally petitioned the Asociación Nacional de Fútbol Profesional (ANFP) for a special authorisation to keep “Vozinha” on the goalkeeper’s shirt. The club argues the nickname is the player’s established professional identity across multiple leagues and countries.

The commercial logic is straightforward. A recognisable name on a jersey drives merchandise sales and strengthens player branding, both of which matter for a club of Colo-Colo’s size and fanbase.

Changing the name mid-stream risks confusing casual buyers and diluting the player’s marketability.

There is a recent precedent that gives the club some hope. In 2021, the league’s regulatory bases included language that permitted apodos under certain conditions, and several players were able to use nicknames on their shirts during that period.

The 2021 precedent and what changed

During the 2021 season, the ANFP’s competition framework contained a carve-out that allowed players to use widely recognised nicknames on their jerseys. That provision reflected a pragmatic acknowledgment that modern football branding often depends on a single, memorable name.

When the league updated its bases for subsequent seasons, that exception was removed. The current Article 36 is stricter and leaves no textual opening for apodos, which is why Colo-Colo now finds itself needing a discretionary ruling rather than a simple administrative nod.

The shift suggests the ANFP wanted tighter control over jersey identification, possibly to align with regional or international norms. Whatever the motivation, the result is a rule that catches players like Vozinha in its net.

What this means for clubs and kit deals across Latin America

The Vozinha jersey rule dispute is not just a Chilean curiosity. It touches on a broader tension across Latin American football between regulatory standardisation and the commercial value of player brands, which often hinge on a single recognisable name.

Kit manufacturers and club commercial departments invest heavily in name recognition. A last-minute switch from a known nickname to an unfamiliar surname can affect shirt sales, especially for goalkeepers, whose jerseys already sell in smaller volumes than those of outfield stars.

For investors and sponsors watching Latin American football, the case is a small but telling indicator of how league governance can create friction with club-level commercial strategy. A rigid rule may protect uniformity, but it can also undercut the very branding that makes players marketable assets.

What to watch next in the Vozinha jersey rule decision

The ANFP has not yet issued a public ruling on Colo-Colo’s request. The decision will set an informal benchmark for how strictly the league intends to enforce Article 36 from here, and whether it is willing to grant case-by-case exceptions.

If the exception is denied, Vozinha will become “Dias” on matchdays, and other clubs with players known by apodos will face the same reckoning. If it is granted, the league may need to clarify whether the 2021-style flexibility is back, or whether this is a one-off favour.

Either outcome will ripple through Chilean football’s commercial landscape, affecting everything from shirt printing logistics to how clubs negotiate player image rights with sponsors.

Frequently Asked Questions

Why can’t Vozinha use his nickname on his Colo-Colo jersey?

Article 36 of Chile’s Liga de Primera competition bases requires players to display a paternal or maternal surname on their shirts and explicitly bans nicknames, aliases or sobriquets. Because Vozinha is an apodo rather than a legal surname, the rule would force him to use “Dias” or “Évora Dias” unless the ANFP grants a special exception.

Has the Chilean league ever allowed nicknames on jerseys before?

Yes. During the 2021 season, the league’s regulatory bases included a provision that permitted apodos under certain conditions, and several players used nicknames on their shirts that year.

The current version of the rules removed that exception, which is why Colo-Colo now needs a discretionary ruling from the ANFP.

What happens if the ANFP denies Colo-Colo’s request?

If the exception is denied, Vozinha will have to wear his legal surname on his jersey for all official Liga de Primera matches. The decision would also signal to other Chilean clubs that the league intends to enforce Article 36 strictly, potentially affecting any player who currently uses or wants to use a nickname on his shirt.

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Sources: Article 36 of Liga de Primera bases; ANFP; Colo-Colo.

This article was produced by The Rio Times’ automated newsroom system. How we use AI · Report an error · Editorial responsibility: Matthias Camenzind, Editor-in-Chief

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