Radiography of e-commerce in Brazil: a market with 212 million inhabitants and great appeal

E-commerce in Brazil is a reference for the whole of Latin America. The market of the second most powerful economy of the Americas has adapted to digital trends and online shopping to offer consumers a better experience.

RIO DE JANEIRO, BRAZIL - Currently, Brazil is home to more than 212 million people, about 73% of whom have access to the Internet, according to Statista. Moreover, at the beginning of 2021, Brazil was the Latin American country with the highest number of online users. It is estimated that by 2026, about eight out of ten Brazilians will use the Internet at least once a month.

According to the International Monetary Fund (IMF), Brazil is the world's 12th largest economy in terms of GDP volume, recording a growth of 4.6% in 2021. Still, experts estimate that this will . . .

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