Argentina positions itself as benchmark for high-end tourism destinations for Brazilians

RIO DE JANEIRO, BRAZIL – Argentina is positioning itself in Brazil as a benchmark country for high-end tourism, sources from the National Promotion Institute (Inprotur) said during the presentation, along with Buenos Aires and Neuquén destinations and a group of Destino Argentina member companies at the ILTM Latin America High-End Tourism trade show, which ends this Friday in São Paulo.

ILTM Latin America brings together luxury service providers from Brazil and Latin America to offer their products to travel buyers in pre-arranged meetings.

After the opening, on Tuesday, three days of business rounds of 15 minutes will be held. Inprotur will have the excellent opportunity to get closer to the specialized professionals of the Argentine offer and get in touch with the most exclusive agencies in the segment.

“We continue to position our offer in Brazil because we know the potential of this market and believe that Argentine offers have a lot to offer not only to Brazilian tourists but also to travelers from all over the world,” said the executive secretary of Inprotur, Ricardo Sosa.

In this case,” he continued, “we are focusing on top tourism, a segment in which Argentina has a wide offer with its six regions. We have noticed great interest from the Brazilian sector, and this is a perfect sign to continue on the path we are on.”

Inprotur’s delegation will be in São Paulo along with the Buenos Aires and Neuquén destinations and the companies EOLO – Patagonia’s Spirit, Cynsa South America, Selvaje Lodge Iguazú, Oriunda, Deluxe Argentina, Chapelco, and Pristine Camps, which are members of Destino Argentina, the country’s network of luxury service providers.