RIO DE JANEIRO, BRAZIL - 2021 Black Friday on the internet was the reflection of inflation: the search for supermarket and pantry goods skyrocketed, and the revenues of retailers fell by up to 5% due to escalating prices.
The date is the most important in the retail calendar for e-commerce. It is on the internet that most of the sales occur.
According to Neotrust, which tracks transactions for large chains and covers over 80% of the digital market, this year's revenue reached R$5.4 billion (US$963 million), a nominal increase of 5.8% compared to 2020.
NielsenIQ . . .