Key Facts
- What. El Buen Fin, Mexico's annual discount sale, 16th edition, runs five days.
- When. Friday, Nov. 13, to Tuesday, Nov. 17, 2026. The official start hour and time zone are unconfirmed, so no ET conversion is possible.
- Who. The Secretaría de Economía (economy ministry) coordinates the programme with the private sector; the SAT tax authority runs the prize draw.
- Projection. Concanaco Servytur, Mexico’s national confederation of chambers of commerce, projects about 235 billion pesos (about US$12.7 billion) in sales and services, 7.3% above 2025.
- 2025 baseline. 219.2 billion pesos (about US$11.8 billion), 9.6% above the official 200 billion-peso target, per the Secretaría de Economía.
- Next date. Sales close Tuesday, Nov. 17; no date has been confirmed for the official tally.
This story is part of our coverage of the El Buen Fin 2026. Dates, times and how to follow it are in our guide.
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Where the Sale Stands
El Buen Fin, Mexico's annual discount weekend, is in its second day on Saturday, Nov. 14, 2026, and no official sales tally has been published. The 16th edition runs from Friday, Nov. 13, to Tuesday, Nov. 17, five days in all, on the official calendar.
The Secretaría de Economía, Mexico's economy ministry, coordinates the programme together with the private sector. Businesses had until 11:59:59 p.m. on Nov. 12 to register, so the list of participating shops is now closed.
The period includes the non-working day on Monday, Nov. 16, tied to the Nov. 20 commemoration of the Mexican Revolution. We could not confirm the official start hour or its time zone.
What Is at Stake
Concanaco Servytur, Mexico's national confederation of chambers of commerce, projects about 235 billion pesos (about US$12.7 billion) in national economic impact. That is 7.3% above the 2025 result.
Octavio de la Torre, Concanaco's president, gave the figure, and it is a projection rather than a result. The 2025 edition closed at 219.2 billion pesos (about US$11.8 billion), 9.6% above the official target of 200 billion pesos (about US$10.8 billion), according to the Secretaría de Economía.
More than 200,000 establishments are expected to take part, and about 79% of spending, roughly 186 billion pesos (about US$10 billion), is expected in physical stores, with the other 21% online. Dollar figures here use about 18.5 pesos per dollar and are approximate.
Prizes and Price Checks
The Servicio de Administración Tributaria (SAT), Mexico's tax authority, runs the Buen Fin draw, open to card purchases of at least 250 pesos (about US$13.50) at registered shops between Nov. 13 and 17. The top consumer prize is 250,000 pesos (about US$13,500), and the draw is held on Friday, Dec. 4, at noon at SAT offices in Mexico City.
Profeco, the federal consumer protection agency, has monitored more than 490 products since September to catch fake discounts. It promotes its "Quién es quién en los precios" price-comparison tool and recommends checking the Buró Comercial, its database of company complaint records, before buying.
Each participating business sets its own items, discounts and conditions, and Profeco advises shoppers to review the conditions of each offer before buying. The top incentive for a participating business is 260,000 pesos (about US$14,000).
What Has Changed and What Comes Next
Since our earlier pieces, registration has closed and the sale has begun, but we found no first-day figure or ministry statement dated Nov. 13 or 14. The next fixed date is the close of sales on Tuesday, Nov. 17.
The Secretaría de Economía's final tally is likely to follow the close of the sale, but no date has been confirmed. The 2025 result of 219.2 billion pesos (about US$11.8 billion) is the benchmark against which the 2026 outcome will be judged.
What It Means for US Readers
Registered shops are listed on elbuenfin.org, the programme's official portal, and a US reader shopping online from Mexican retailers should check each offer's conditions. The Secretaría de Economía, Profeco and Concanaco press channels are the places to look for the final tally.
The Rio Times keeps a live hub at riotimesonline.com/el-buen-fin-updates/ with the latest updates on the sale.
What Is Not Known
The official start hour of the sale and whether it is tied to Mexico City time have not been confirmed. We found no first-day or weekend sales figure, no poll by a named institute on the sale and no prediction-market odds.
The date of the final Secretaría de Economía tally is also unknown.
Frequently Asked Questions
When does El Buen Fin 2026 run?
It runs from Friday, Nov. 13, to Tuesday, Nov. 17, 2026, five days in all. The official start hour and time zone have not been confirmed.
How big is the sale expected to be?
Concanaco Servytur projects about 235 billion pesos (about US$12.7 billion) in sales and services, 7.3% above 2025. That is a projection, not a result.
How does the prize draw work?
Card purchases of at least 250 pesos (about US$13.50) at registered shops between Nov. 13 and 17 qualify for the SAT draw. The top consumer prize is 250,000 pesos (about US$13,500), and the draw takes place on Dec. 4.
This article was produced by The Rio Times’ automated AI newsroom. Editorial responsibility: Matthias Camenzind, Publisher and Editor-in-Chief. The Rio Times also runs Ask Rio Times, which answers from 100,000+ of our own articles, the daily Latin America Power Map, and prediction-market odds on elections and markets.. How we use AI · Report an error