Ibira Taste Festival Brings 50+ Food Stalls to São Paulo, Brazil, Free
BRAZIL · SÃO PAULO · EXPATS
Key Facts
- —What it is A new open-air food festival with live music, wellness classes, a kids’ area and a dog walk.
- —When and where 19–20 September 2026, 11:00–21:00, at the Obelisco do Ibirapuera, Praça Ibrahim Nobre, Vila Mariana.
- —What it costs Entry is free; food, drinks and some children’s activities are paid at each stall.
- —Why it matters It is the first edition, staged to mark Vila Mariana’s 131st anniversary beside Ibirapuera Park.
- —The catch Oktoberfest and the Virada Esportiva share the weekend nearby, so traffic around the park will be heavy.
The first Ibira Taste Festival brings more than 50 food vendors, live bands and a dog walk to the Ibirapuera Obelisk this weekend. Entry is free.
The Ibira Taste Festival opens today in São Paulo, Brazil, at the Obelisco do Ibirapuera and runs on 19–20 September 2026. Entry is free, and more than 50 food exhibitors are serving from 11:00 to 21:00 on both days.
Why the Ibira Taste Festival is new this year
This is the first edition of the festival, and it is timed to celebrate the 131st anniversary of Vila Mariana. The neighbourhood borders Ibirapuera Park, the city’s best-known green space.
The event is produced by Fino Tom and presented by Pulsa, with Ana Kemp as organiser. Local coverage describes the format as a “Praia Paulistana” — a São Paulo take on a beach day, without the beach.
The setting is the Obelisco do Ibirapuera, formally the Monument to the Heroes of 1932. The 72-metre obelisk honours those who fought in São Paulo’s Constitutionalist Revolution against the federal government.
For newcomers, that makes the site more than a backdrop. The obelisk is one of the city’s main civic landmarks, and the plaza around it rarely hosts a relaxed food weekend like this.
Food stalls and what to eat
More than 50 exhibitors are taking part, with a mix of restaurants, street-food stands and dessert makers. Named vendors include Labaki Deli Shop, Di Zucca, Crosta, NY Slices Pizza and GIN BBQ.
The line-up also reaches beyond Brazilian food. Look for Delícias Paisas for Colombian dishes, Suri Ceviches, La Casa Empanada and Japanese options from Hiroba Ya, Otodoke and Wasabi Japa.
Meat lovers can try La Parada Steak House, Prego Único or Tradi Burger. For dessert, the list includes A Boleria Afetiva, Cenoradas, a pavlova stand and DiBlu Gelatos.
The organiser has not published a full menu or price list. Expect typical São Paulo festival prices, which are usually set per dish at each stand rather than by token.
Music, wellness and family programme
Each day starts with a wellness class from 11:00 to 12:00. A Cãominhada Pet — a group dog walk — runs from 11:00 to 13:00 on both days.
On Sunday there is also a Coffee Party with a DJ from 12:00 to 13:30. Live music begins at 14:00 on both afternoons.
On Saturday 19 September, Embrazza plays 14:00–15:30, Dom Paulinho 16:00–18:00 and the band Anna Lu 18:30–20:00. DJ Disco Hour closes the night from 20:00 to 21:00.
On Sunday 20 September, Session Groove plays 14:00–16:00, Fun7 16:30–18:00 and Paula Marchesini 18:30–20:00. DJ Disco Hour returns for the last hour.
Families get a kids’ area with a baby corner, changing space, inflatables and costumed characters. Some activities, such as bubbles, are free, while face painting, slime and art workshops are paid.
Getting to the Obelisco do Ibirapuera
The festival sits in Praça Ibrahim Nobre, near Gate 3 of Ibirapuera Park. The square lies between Avenida Pedro Álvares Cabral and Avenida 23 de Maio.
The closest metro stations are Brigadeiro on Line 2–Green and AACD–Servidor on Line 5–Lilac. Each is about a 20-minute walk away.
Several bus lines run along Avenida 23 de Maio and Avenida Pedro Álvares Cabral. Local coverage advises public transport over driving this weekend.
That advice matters because the São Paulo Oktoberfest is running at the park’s Arena de Eventos. The city’s Virada Esportiva sports weekend also brings extra crowds.
Money, weather and practical tips
There is no ticket, no registration and no online sale for the festival itself. You simply walk in during opening hours and pay each vendor directly.
Brazil uses the real, and card and Pix payments are standard at São Paulo food events. A small amount of cash is still useful as a backup if a card machine loses signal.
For comparison, the São Paulo Oktoberfest nearby charges R$65–97.50 (US$12.65–18.97) per ticket, at 19 September 2026 rates. Here, that money goes straight on food instead.
September is early spring in São Paulo, with warm afternoons and cooler evenings. The site is open-air, so bring sunscreen, water and a light jacket for the night sets.
Why it is worth a look for expats
Many of São Paulo’s larger food festivals charge entry or sell tickets in advance. A free event beside the city’s main park lowers the cost of trying something new.
It is also an easy way to meet the neighbourhood. You can sample Brazilian and Latin American cooking, hear local bands and bring the dog, all in one afternoon.
Because this is a first edition, expect some rough edges, such as queues at popular stalls at lunchtime. Arriving before noon or after the late-afternoon peak should make the visit calmer.
If you enjoy it, watch for a second edition. The organisers have not yet announced whether the festival will return in 2027, or in which month.
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FAQ
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Frequently Asked Questions
Is the Ibira Taste Festival free to enter?
Yes, entry is free on both days and there is no ticket to buy. You pay only for food, drinks and some children’s activities.
Where exactly is the Obelisco do Ibirapuera?
It stands in Praça Ibrahim Nobre, Vila Mariana, near Gate 3 of Ibirapuera Park. The square lies between Avenida Pedro Álvares Cabral and Avenida 23 de Maio.
Can I bring my dog to the Ibira Taste Festival?
Yes, the festival is pet-friendly and has a dedicated pet space. A Cãominhada Pet dog walk runs from 11:00 to 13:00 on both days.
What time does the music start each day?
Live sets start at 14:00 on Saturday and Sunday. DJ Disco Hour closes each day from 20:00 to 21:00.
Sources: Details come from the festival announcement as published by Vila Mariana’s local news site, CNN Brasil, Correio Regional São Paulo and Portal Radar. Oktoberfest prices come from Viva.
This article was produced by The Rio Times’ automated newsroom system. How we use AI · Report an error · Editorial responsibility: Matthias Camenzind, Editor-in-Chief
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