IBOV 173,325.65 ▼ 0.03% IPSA 10,954.04 ▲ 0.52% IPC MEX 66,713.83 ▲ 0.89% MERVAL 3,281,979 ▲ 1.81% COLCAP 2,301.34 ▲ 0.13% BVL PERÚ 56,620.35 — — USD/BRL5.07▼ 0.31% USD/MXN17.40▼ 0.18% USD/CLP934.18▼ 0.03% USD/COP3,213▼ 1.69% USD/PEN3.39▲ 0.09% USD/ARS1,478▼ 0.27% USD/UYU40.11▲ 1.23% USD/PYG6,045▲ 1.76% USD/BOB10.80▲ 2.69% USD/DOP58.02▲ 0.31% USD/CRC446.12▲ 1.15% USD/GTQ7.62▲ 2.33% USD/HNL26.74▲ 1.61% USD/NIO36.62▲ 0.84% USD/VES735.39▼ 0.13% USD/PAB1.00— 0.00% USD/BZD2.00— 0.00% USD/JMD157.79▲ 0.73% USD/TTD6.73▲ 1.11% EUR/BRL5.79▼ 1.16% BRENT 91.54 ▲ 2.60% WTI 84.68 ▲ 1.74% IRON ORE 161.91 — — COPPER 6.54 ▲ 3.81% GOLD 4,098 ▲ 2.18% SILVER 59.29 ▲ 4.38% SOY 1,225 ▼ 0.06% CORN 476.50 ▲ 6.01% WHEAT 681.00 ▲ 1.04% COFFEE 322.80 ▼ 3.47% SUGAR 14.90 ▲ 0.54% ORANGE JUICE 142.30 ▼ 3.46% COTTON 80.03 ▲ 3.44% COCOA 5,606 ▲ 1.56% BEEF 223.05 ▼ 1.53% CATTLE 344.88 ▼ 2.02% LITHIUM 69.08 ▲ 3.23% PETR4 41.66 ▲ 1.24% VALE3 72.24 ▲ 0.43% ITUB4 42.53 ▲ 0.54% BBDC4 18.55 ▲ 0.76% ABEV3 15.80 ▲ 0.06% BBAS3 20.88 ▲ 3.52% B3SA3 15.17 ▼ 0.59% WEGE3 42.47 ▼ 1.53% PRIO3 58.18 ▲ 0.85% SUZB3 41.63 ▼ 0.62% RENT3 36.55 ▼ 2.51% AZZA3 17.48 ▼ 3.80% CSAN3 3.78 ▼ 1.05% RAIZ4 0.27 — 0.00% PCAR3 2.73 ▲ 5.00% GMAT3 3.83 ▼ 0.52% PSSA3 53.48 ▼ 1.33% CVCB3 1.12 ▲ 3.70% POSI3 3.68 ▼ 0.54% SLCE3 13.75 ▲ 1.33% NATU3 8.71 ▲ 0.93% BRKM5 5.71 ▼ 3.87% RANI3 7.89 ▼ 1.25% CSNA3 5.06 ▼ 0.20% CMIN3 5.58 ▲ 3.53% USIM5 8.46 ▲ 3.68% GGBR4 23.49 ▼ 0.55% ENEV3 25.42 ▼ 0.90% CPFE3 46.40 ▲ 0.17% CMIG4 11.02 — 0.00% EQTL3 38.83 ▼ 1.17% LREN3 13.27 ▼ 0.30% VIVT3 35.80 ▲ 0.36% RAIL3 13.24 ▼ 2.43% KLABIN 17.59 ▲ 0.63% RAIA DROGASIL 18.13 ▼ 3.00% RDOR3 33.92 ▼ 4.32% HAPV3 11.24 ▼ 2.68% FLRY3 16.55 ▼ 0.06% SMTO3 15.58 ▲ 1.10% UGPA3 31.82 ▲ 0.38% VBBR3 33.95 ▼ 0.47% BBSE3 41.55 ▲ 1.22% BPAC11 55.37 ▼ 0.84% CURY3 29.95 ▼ 0.80% AERI3 2.04 ▼ 1.45% VIVARA 21.41 ▼ 2.50% COMPASS 24.44 ▼ 0.65% VAMOS 3.09 — 0.00% SANB11 27.21 ▲ 2.78% ASAI3 8.25 ▲ 1.35% SBSP3 28.60 ▼ 1.31% WALMEX 49.12 ▼ 0.53% GMEXICO 209.54 ▲ 4.34% FEMSA 226.99 ▲ 0.01% CEMEX 22.07 ▲ 0.87% GFNORTE 185.80 ▲ 3.22% BIMBO 59.39 ▼ 0.18% TELEVISA 9.70 ▼ 0.10% AMX 22.76 ▲ 0.09% GAP 378.52 ▲ 0.09% ASUR 274.96 ▲ 0.22% OMA 225.89 ▼ 0.24% KOF 181.05 ▲ 0.13% GRUMA 282.60 ▼ 1.74% KIMBER 38.40 ▲ 0.03% SQM-B 64,540 ▲ 1.80% COPEC 6,450 ▲ 4.03% BSANTANDER 79.01 ▲ 3.84% FALABELLA 5,919 ▲ 1.18% ENELAM 84.53 ▲ 0.50% CENCOSUD 2,028 ▲ 1.14% CMPC 1,084 ▼ 0.38% BANCO CHILE 190.01 ▲ 1.89% LATAM AIR 24.20 ▼ 0.66% YPF 80,625 ▲ 1.80% GGAL 7,965 ▲ 1.53% PAMPA 5,475 ▲ 3.89% TXAR 679.00 ▲ 1.27% ALUAR 973.00 ▲ 1.41% TGS 9,710 ▲ 2.21% CEPU 2,340 ▲ 2.23% MIRGOR 16,775 ▼ 2.04% COME 42.87 ▼ 0.19% LOMA NEGRA 3,605 ▲ 0.91% BYMA 292.25 ▼ 0.51% TELECOM ARG 4,255 ▲ 2.65% ECOPETROL 16.53 ▲ 3.09% BANCOLOMBIA 83.64 ▲ 3.49% GRUPO AVAL 5.09 ▲ 2.83% CREDICORP 391.10 ▲ 1.10% SOUTHERN COPPER 188.01 ▲ 7.39% BUENAVENTURA 31.25 ▲ 3.96% MERCADOLIBRE 1,823 ▼ 0.53% NUBANK 14.39 ▲ 2.86% XP 16.85 ▲ 0.30% PAGSEGURO 9.58 ▲ 3.12% STONE 11.26 ▲ 1.21% GLOBANT 32.10 ▼ 0.59% TECNOGLASS 45.15 ▼ 2.08% GAP AIRPORT 217.68 ▲ 0.26% ASUR 274.96 ▲ 0.22% OMA AIRPORT 104.23 ▲ 0.21% AMX ADR 26.09 ▼ 0.04% FEMSA ADR 130.35 ▲ 0.26% CEMEX ADR 12.70 ▲ 1.68% PETROBRAS ADR 18.54 ▲ 1.92% VALE ADR 14.25 ▲ 1.06% ITAU ADR 8.40 ▲ 0.96% SANTANDER BR 5.40 ▲ 0.56% AMBEV ADR 3.11 ▲ 0.97% CSN 1.01 ▼ 0.50% GERDAU 4.64 ▼ 0.85% LATAM ADR 51.58 ▼ 0.31% BTC 66,612 ▲ 2.12% ETH 1,938 ▲ 1.81% SOL 78.43 ▲ 0.82% XRP 1.14 ▲ 2.95% BNB 574.59 ▲ 0.68% ADA 0.17 ▲ 2.25% DOGE 0.07 ▲ 2.08% AVAX 6.60 ▲ 0.36% LINK 8.71 ▲ 1.45% DOT 0.85 ▲ 3.01% LTC 46.84 ▼ 1.05% BCH 224.05 ▲ 1.89% TRX 0.33 ▲ 0.79% XLM 0.19 ▲ 2.83% HBAR 0.07 ▲ 4.63% NEAR 1.95 ▼ 1.44% ATOM 1.49 ▼ 0.34% AAVE 95.64 ▲ 6.53% SELIC 14.25% EMBRAER 82.65 ▼ 0.77% EMBRAER ADR 65.47 ▼ 0.70% JBS 11.95 ▼ 0.67% JBS BDR 60.22 ▼ 0.94% MBRF3 15.11 ▲ 4.06% MBRFY 2.95 ▲ 1.37% INTER 5.58 ▼ 0.71% EGX 53,990 ▲ 1.63% USD/ZAR16.46▼ 0.44% USD/NGN 1,376 — 0.00% NIKKEI 67,407 ▲ 1.77% CSI300 4,739 ▲ 3.06% HSI 25,132 ▼ 0.04% NIFTY 24,188 ▼ 0.21% KOSPI 7,116 ▲ 5.45% JCI 6,340 ▲ 1.74% USD/JPY163.15▲ 0.40% USD/CNY6.77▼ 0.03% DAX 25,011 ▲ 0.66% CAC 8,363 ▲ 0.28% FTSE 10,586 ▲ 0.58% MIB 52,285 ▲ 0.81% IBEX 19,380 ▲ 0.90% STOXX 643.19 ▲ 0.56% EUR/USD1.14▼ 0.09% GBP/USD1.34▼ 0.48% SPX 7,509 ▲ 0.89% DJI 52,225 ▲ 0.74% NDX 29,155 ▲ 1.93% RUT 2,987 ▲ 1.53% TSX 35,369 ▲ 1.17% VIX 17.05 ▼ 8.58% USD/CAD1.41▲ 0.26% US10Y 4.6280 ▲ 0.65% IBOV 173,325.65 ▼ 0.03% IPSA 10,954.04 ▲ 0.52% IPC MEX 66,713.83 ▲ 0.89% MERVAL 3,281,979 ▲ 1.81% COLCAP 2,301.34 ▲ 0.13% BVL PERÚ 56,620.35 — — USD/BRL 5.07 ▼ 0.31% USD/MXN 17.40 ▼ 0.18% USD/CLP 934.18 ▼ 0.03% USD/COP 3,213 ▼ 1.69% USD/PEN 3.39 ▲ 0.09% USD/ARS 1,478 ▼ 0.27% USD/UYU 40.11 ▲ 1.23% USD/PYG 6,045 ▲ 1.76% USD/BOB 10.80 ▲ 2.69% USD/DOP 58.02 ▲ 0.31% USD/CRC 446.12 ▲ 1.15% USD/GTQ 7.62 ▲ 2.33% USD/HNL 26.74 ▲ 1.61% USD/NIO 36.62 ▲ 0.84% USD/VES 735.39 ▼ 0.13% USD/PAB 1.00 — 0.00% USD/BZD 2.00 — 0.00% USD/JMD 157.79 ▲ 0.55% USD/TTD 6.73 ▲ 1.02% EUR/BRL 5.79 ▼ 1.16% BRENT 91.54 ▲ 2.60% WTI 84.68 ▲ 1.74% IRON ORE 161.91 — — COPPER 6.54 ▲ 3.81% GOLD 4,098 ▲ 2.18% SILVER 59.29 ▲ 4.38% SOY 1,225 ▼ 0.06% CORN 476.50 ▲ 6.01% WHEAT 681.00 ▲ 1.04% COFFEE 322.80 ▼ 3.47% SUGAR 14.90 ▲ 0.54% ORANGE JUICE 142.30 ▼ 3.46% COTTON 80.03 ▲ 3.44% COCOA 5,606 ▲ 1.56% BEEF 223.05 ▼ 1.53% CATTLE 344.88 ▼ 2.02% LITHIUM 69.08 ▲ 3.23% PETR4 41.66 ▲ 1.24% VALE3 72.24 ▲ 0.43% ITUB4 42.53 ▲ 0.54% BBDC4 18.55 ▲ 0.76% ABEV3 15.80 ▲ 0.06% BBAS3 20.88 ▲ 3.52% B3SA3 15.17 ▼ 0.59% WEGE3 42.47 ▼ 1.53% PRIO3 58.18 ▲ 0.85% SUZB3 41.63 ▼ 0.62% RENT3 36.55 ▼ 2.51% AZZA3 17.48 ▼ 3.80% CSAN3 3.78 ▼ 1.05% RAIZ4 0.27 — 0.00% PCAR3 2.73 ▲ 5.00% GMAT3 3.83 ▼ 0.52% PSSA3 53.48 ▼ 1.33% CVCB3 1.12 ▲ 3.70% POSI3 3.68 ▼ 0.54% SLCE3 13.75 ▲ 1.33% NATU3 8.71 ▲ 0.93% BRKM5 5.71 ▼ 3.87% RANI3 7.89 ▼ 1.25% CSNA3 5.06 ▼ 0.20% CMIN3 5.58 ▲ 3.53% USIM5 8.46 ▲ 3.68% GGBR4 23.49 ▼ 0.55% ENEV3 25.42 ▼ 0.90% CPFE3 46.40 ▲ 0.17% CMIG4 11.02 — 0.00% EQTL3 38.83 ▼ 1.17% LREN3 13.27 ▼ 0.30% VIVT3 35.80 ▲ 0.36% RAIL3 13.24 ▼ 2.43% KLABIN 17.59 ▲ 0.63% RAIA DROGASIL 18.13 ▼ 3.00% RDOR3 33.92 ▼ 4.32% HAPV3 11.24 ▼ 2.68% FLRY3 16.55 ▼ 0.06% SMTO3 15.58 ▲ 1.10% UGPA3 31.82 ▲ 0.38% VBBR3 33.95 ▼ 0.47% BBSE3 41.55 ▲ 1.22% BPAC11 55.37 ▼ 0.84% CURY3 29.95 ▼ 0.80% AERI3 2.04 ▼ 1.45% VIVARA 21.41 ▼ 2.50% COMPASS 24.44 ▼ 0.65% VAMOS 3.09 — 0.00% SANB11 27.21 ▲ 2.78% ASAI3 8.25 ▲ 1.35% SBSP3 28.60 ▼ 1.31% WALMEX 49.12 ▼ 0.53% GMEXICO 209.54 ▲ 4.34% FEMSA 226.99 ▲ 0.01% CEMEX 22.07 ▲ 0.87% GFNORTE 185.80 ▲ 3.22% BIMBO 59.39 ▼ 0.18% TELEVISA 9.70 ▼ 0.10% AMX 22.76 ▲ 0.09% GAP 378.52 ▲ 0.09% ASUR 274.96 ▲ 0.22% OMA 225.89 ▼ 0.24% KOF 181.05 ▲ 0.13% GRUMA 282.60 ▼ 1.74% KIMBER 38.40 ▲ 0.03% SQM-B 64,540 ▲ 1.80% COPEC 6,450 ▲ 4.03% BSANTANDER 79.01 ▲ 3.84% FALABELLA 5,919 ▲ 1.18% ENELAM 84.53 ▲ 0.50% CENCOSUD 2,028 ▲ 1.14% CMPC 1,084 ▼ 0.38% BANCO CHILE 190.01 ▲ 1.89% LATAM AIR 24.20 ▼ 0.66% YPF 80,625 ▲ 1.80% GGAL 7,965 ▲ 1.53% PAMPA 5,475 ▲ 3.89% TXAR 679.00 ▲ 1.27% ALUAR 973.00 ▲ 1.41% TGS 9,710 ▲ 2.21% CEPU 2,340 ▲ 2.23% MIRGOR 16,775 ▼ 2.04% COME 42.87 ▼ 0.19% LOMA NEGRA 3,605 ▲ 0.91% BYMA 292.25 ▼ 0.51% TELECOM ARG 4,255 ▲ 2.65% ECOPETROL 16.53 ▲ 3.09% BANCOLOMBIA 83.64 ▲ 3.49% GRUPO AVAL 5.09 ▲ 2.83% CREDICORP 391.10 ▲ 1.10% SOUTHERN COPPER 188.01 ▲ 7.39% BUENAVENTURA 31.25 ▲ 3.96% MERCADOLIBRE 1,823 ▼ 0.53% NUBANK 14.39 ▲ 2.86% XP 16.85 ▲ 0.30% PAGSEGURO 9.58 ▲ 3.12% STONE 11.26 ▲ 1.21% GLOBANT 32.10 ▼ 0.59% TECNOGLASS 45.15 ▼ 2.08% GAP AIRPORT 217.68 ▲ 0.26% ASUR 274.96 ▲ 0.22% OMA AIRPORT 104.23 ▲ 0.21% AMX ADR 26.09 ▼ 0.04% FEMSA ADR 130.35 ▲ 0.26% CEMEX ADR 12.70 ▲ 1.68% PETROBRAS ADR 18.54 ▲ 1.92% VALE ADR 14.25 ▲ 1.06% ITAU ADR 8.40 ▲ 0.96% SANTANDER BR 5.40 ▲ 0.56% AMBEV ADR 3.11 ▲ 0.97% CSN 1.01 ▼ 0.50% GERDAU 4.64 ▼ 0.85% LATAM ADR 51.58 ▼ 0.31% BTC 66,612 ▲ 2.12% ETH 1,938 ▲ 1.81% SOL 78.43 ▲ 0.82% XRP 1.14 ▲ 2.95% BNB 574.59 ▲ 0.68% ADA 0.17 ▲ 2.25% DOGE 0.07 ▲ 2.08% AVAX 6.60 ▲ 0.36% LINK 8.71 ▲ 1.45% DOT 0.85 ▲ 3.01% LTC 46.84 ▼ 1.05% BCH 224.05 ▲ 1.89% TRX 0.33 ▲ 0.79% XLM 0.19 ▲ 2.83% HBAR 0.07 ▲ 4.63% NEAR 1.95 ▼ 1.44% ATOM 1.49 ▼ 0.34% AAVE 95.64 ▲ 6.53% SELIC 14.25% EMBRAER 82.65 ▼ 0.77% EMBRAER ADR 65.47 ▼ 0.70% JBS 11.95 ▼ 0.67% JBS BDR 60.22 ▼ 0.94% MBRF3 15.11 ▲ 4.06% MBRFY 2.95 ▲ 1.37% INTER 5.58 ▼ 0.71% EGX 53,990 ▲ 1.63% USD/ZAR 16.45 ▼ 0.06% USD/NGN 1,376 — 0.00% NIKKEI 67,407 ▲ 1.77% CSI300 4,739 ▲ 3.06% HSI 25,132 ▼ 0.04% NIFTY 24,188 ▼ 0.21% KOSPI 7,116 ▲ 5.45% JCI 6,340 ▲ 1.74% USD/JPY 163.06 ▼ 0.05% USD/CNY 6.7651 ▲ 0.12% DAX 25,011 ▲ 0.66% CAC 8,363 ▲ 0.28% FTSE 10,586 ▲ 0.58% MIB 52,285 ▲ 0.81% IBEX 19,380 ▲ 0.90% STOXX 643.19 ▲ 0.56% EUR/USD 1.1410 ▲ 0.05% GBP/USD 1.3387 ▲ 0.06% SPX 7,509 ▲ 0.89% DJI 52,225 ▲ 0.74% NDX 29,155 ▲ 1.93% RUT 2,987 ▲ 1.53% TSX 35,369 ▲ 1.17% VIX 17.05 ▼ 8.58% USD/CAD 1.4101 ▼ 0.04% US10Y 4.6280 ▲ 0.65%
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Wednesday, July 22, 2026

How Ordinary People Turned A.I. Into A Therapist, Life Coach And Quiet Revolt

By · December 2, 2025 · 2 min read

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If you only followed tech headlines, you might think artificial intelligence in 2025 is mostly about turbo-charged programmers, sci-fi robots and corporate cost cutting. A large global study of the 100 most common real-world uses tells a very different story.

The most frequent way people use generative AI today is not to write code or advertising copy, but to talk about their lives, organise their days and search for meaning.

Researchers sifted through thousands of posts on Reddit, Quora and other forums where people describe, in their own words, how they use tools like ChatGPT.

They ranked each use case by how useful it felt and how many people seemed to be doing it. At the top of the list, three entries stand out: therapy and companionship, organising my life, and finding purpose.

The quotes behind those categories are striking. A user in South Africa explains that in their region there is roughly one psychologist for every 100,000 people, and even fewer psychiatrists.

How Ordinary People Turned A.I. Into A Therapist, Life Coach And Quiet Revolt. (Photo Internet reproduction)
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For them, an always-on chatbot is simply the only “person” available at 3 a.m. to listen to their grief or fear. Others use AI to talk through a breakup, a job loss, or the death of a parent when family networks are thin and professional help is out of reach.

The second big cluster is life administration. People ask models to design cleaning timetables before guests arrive, break down New Year resolutions into simple daily habits, or build a study plan around evening shifts.

Generative AI reshapes work and learning in emerging economies

In companies, tools like Microsoft’s Copilot are being trained on emails, documents and meeting notes to clear away bureaucracy and give workers more time to think and create.

Learning and work still matter. Students paste in confusing paragraphs from online courses and get explanations in plain language. Developers generate template code and tests, then check and adapt it.

Creatives brainstorm product names, travel itineraries or even wardrobe choices with an endlessly patient partner that never gets tired or embarrassed.

The story behind the story is about trust and control. Millions are choosing tools that answer only to them, rather than waiting for overloaded public systems or distant institutions.

At the same time, forum debates show growing frustration with moralising or politically filtered AI systems, and concern about who owns the data from deeply personal chats.

For expats and foreigners watching Brazil and other emerging economies, this shift is more than a tech fad. In places where public services are stretched and cultural debates are heated, generative AI is quietly becoming part of the emotional and practical infrastructure of everyday life.

The people who benefit most will be those who learn to use it deliberately, ask hard questions of it and keep the final decisions in their own hands.

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