The 100 most valuable brands in Brazil are even more valued this year. Their value increased 12% compared to 2021, to R$308.4 billion (US$57 billion), according to a survey by Brand Finance Brazil.
The ranking leader is Itaú, with a value of R$36.4 billion, a jump of 28.5% from 2021 to 2022. Besides being the most valuable in Brazil, it is Subscribe to our Premium Membership Plan. Already Subscribed? Login Here