Key Points
- 2025 prices beat inflation even as rates stayed high.
- Bertioga leads because Riviera de São Lourenço lifts citywide averages.
- Tighter financing is pushing more demand into rentals and seasonal lets.
DataZAP said average sale prices rose 5.76% across 12 coastal cities, versus 4.46% inflation. Bertioga led purchases at R$ 19,882 ($3,682) per m², while Itanhaém logged the biggest 2025 jump at 15.21%.
DataZAP/Estadão snapshot (per m²):
- Bertioga R$ 15,615.54 ($2,892) to buy and R$ 78.33 ($15) to rent; São Sebastião R$ 10,376.58 ($1,922);
- Ilhabela R$ 8,614.76 ($1,595);
- Santos R$ 6,132.83 ($1,136);
- Guarujá R$ 5,490.61 ($1,017);
- Peruíbe R$ 3,696.58 ($685);
- Mongaguá R$ 3,676.58 ($681).
The “Bertioga premium” sits inside Riviera de São Lourenço. DataZAP’s Paula Reis cited Riviera rents at R$ 104 ($19) per m² versus R$ 50 ($9) downtown, and sale prices at R$ 25,737 ($4,766) versus R$ 9,361 ($1,734).
Riviera’s population is reported to have risen from about 5,000 to 25,000 since the pandemic. Developers have cited projects around R$ 30,000 ($5,556) per m² and sea-view launches at R$ 70,000 ($12,963).
A DataZAP-based series put apartments at R$ 12,600 ($2,333) per m² in 2019 and R$ 25,600 ($4,741) in 2024; houses at R$ 8,300 ($1,537) and R$ 15,200 ($2,815).
São Paulo’s Coast Housing Boom: Scarcity, Second Homes, And A Credit Squeeze
São Sebastião is pulled by Maresias. Ilhabela’s supply is capped because it is islands. With Selic cited at 14.25%, mortgages are costly.
Under Minha Casa, Minha Vida, down payments for used properties can be 35% versus 20% for new launches, and Caixa is described as holding about 70% of mortgage contracts.
Policy tweaks that raise required cash hit financed buyers first. CRECI-SP said transactions turned positive from September, and by October were up 19% for the year.
Rents carry the spillover. DataZAP put rents up 7.17% in the 12 months to November, with Ilhabela up 26.62% and Peruíbe down 23.56%.
CRECI-SP found North Coast one-bedroom daily rates jumping from R$ 316 ($59) to R$ 1,027 ($190) and central-coast one-bedroom rates from R$ 500 ($93) to R$ 1,023 ($189).
Regional averages: 187.5% North, 53.71% Center, 59.10% South. CRECI-SP warned renters to watch for scams and insist on clear contracts.