Real Madrid Named World’s Most Valuable Football Club

Real Madrid is now the world’s most valuable football club brand, per the Brand Finance Football 50 2024 report released on July 17, 2024.

The Spanish team witnessed a 16% increase in its brand value over the past year, now valued at €1.7 billion.

This rise in value allowed Real Madrid to surpass Manchester City, the previous leader in 2023.

Real Madrid claimed the title of the most valuable football club and achieved a global brand score of 96.3 out of 100.

Liverpool closely followed, securing the second position in brand strength with a score of 93.7 and ranked fifth in value at €1.4 billion.

Real Madrid’s 2024 ranking success stems from record revenues and outstanding performances on and off the field.

According to a UEFA report, Real Madrid generated €841 million in revenues in 2022, more than any other European club.

Barcelona holds the third spot among the most valuable club brands, with its value increasing by 12% to €1.5 billion.

Brand Finance compared LaLiga champions’ brand strength to major firms like Google, Coca-Cola, and Ferrari.

Bayer Leverkusen, Bundesliga champions, saw the biggest jump in brand value, soaring 72% to €333.6 million.