Oktoberfest Beagá Puts 20 Brazilian Breweries in Belo Horizonte, 3 October
BRAZIL · FOOD AND DRINK
Key Facts
- —The country Minas Gerais has one of Brazil’s densest concentrations of small independent breweries.
- —What happens Oktoberfest Beagá runs from midday to 10 p.m. on Saturday 3 October 2026 at Nova Serraria.
- —The drink Twenty breweries from the state pour more than 40 different labels across the day.
- —The money Tickets start at about R$40, roughly US$8, through the Sympla platform.
- —The catch The organisers say tickets are in their final batches, so prices rise as the date nears.
Oktoberfest Beagá gathers 20 craft breweries from Minas Gerais for ten hours in central Belo Horizonte.
Oktoberfest Beagá runs at Nova Serraria in Belo Horizonte, Brazil, on Saturday 3 October 2026. Twenty craft breweries from Minas Gerais pour more than 40 labels.
What happens on 3 October
The festival runs for ten hours, from midday to 10 p.m. on Saturday 3 October 2026. The site is Nova Serraria, at Avenida Assis Chateaubriand 809 in Belo Horizonte.
Twenty craft breweries from Minas Gerais take part. Between them they pour more than 40 labels.
The music bill is led by Biquini, the rock band many Brazilians still know as Biquini Cavadão. Cash, Viral, Velotrol and 100% Charlie Brown also play.
DJ Pablo Catão fills the gaps between sets. The programme also includes short pocket shows and traditional German dances.
Competitions run through the afternoon. These are the usual Oktoberfest games, built around carrying and drinking beer.
What it costs
Tickets start at about R$40, roughly US$8, and are sold through Sympla. The platform allows payment in instalments.
Currency conversions here use the rate of 25 September 2026, when US$1 bought about 5.18 Brazilian reais.
The organisers say the remaining tickets are in the final batches. In Brazil, each batch is priced above the last.
Food and drink are paid for separately on site. Prices for individual beers had not been published.
Why Oktoberfest Beagá exists at all
Brazil has a long German-descended population, concentrated in the south. Blumenau, in Santa Catarina, has run the country’s largest Oktoberfest since 1984.
Belo Horizonte has no comparable German settlement history. Its festival is built on the local craft brewing industry instead.
Minas Gerais has one of the densest clusters of small breweries in Brazil. Many are family-run and sell mostly within the state.
A one-day festival gives those breweries a shop window. That is the practical function behind the German theme.
Beagá is how Brazilians say the letters BH out loud. The name is a local joke, not a German one.
The venue and the district
Nova Serraria occupies the building long known as Serraria Souza Pinto. It is a former sawmill near the centre of Belo Horizonte.
The hall has served as an exhibition and event space for decades. It sits close to the city’s central bus and rail links.
That makes it easier to reach without a car than most festival sites. Given the subject matter, that matters.
The building is covered. October in Belo Horizonte is warm, and afternoon rain is common at that time of year.
What this means for residents and visitors
This is a daytime event that ends at a reasonable hour. Families and older visitors are part of the intended audience.
The food is a mix of German dishes and Minas Gerais cooking. The state’s own kitchen is one of the best known in Brazil.
Anyone drinking should plan the journey home first. Brazil applies a zero-tolerance rule to alcohol at the wheel.
Ride apps work well in Belo Horizonte. Expect surge pricing when the festival empties.
Cash is rarely needed. Brazilian events run on card and on Pix, the central bank’s instant payment system.
The wider beer picture in Brazil
Brazil’s beer market is dominated by a handful of large groups. Craft brewers hold a small share of total volume.
That share has grown slowly and unevenly over the past decade. Some small brewers closed after costs rose.
Festivals are one of the few direct routes to customers for a small producer. They also test which styles sell.
The long view is straightforward. Craft beer in Brazil is now an established niche rather than a growth story.
For a visitor, that is useful context. The beers on offer will be good, and almost none will be familiar.
What is not yet known
The full brewery list had not been published when this article was written. Organisers usually confirm it in the final week.
Set times for the bands are also unannounced. Biquini is billed as the headline act, which usually means the evening slot.
Capacity has not been made public. The organisers say they expect a full house.
Nor is it clear what the last ticket batch will cost. Anyone planning to attend should check Sympla directly.
No age policy has been published. German-themed beer festivals in Brazil usually admit children with a guardian.
FAQ
When and where is Oktoberfest Beagá 2026?
Saturday 3 October 2026, from midday to 10 p.m. It takes place at Nova Serraria, Avenida Assis Chateaubriand 809, Belo Horizonte.
How much do tickets cost?
Prices start at about R$40, roughly US$8, through Sympla. The organisers say the remaining tickets are in the final batches.
Who is playing?
Biquini headlines, with Cash, Viral, Velotrol and 100% Charlie Brown also on the bill. DJ Pablo Catão plays between sets.
How many breweries take part?
Twenty craft breweries from Minas Gerais, pouring more than 40 labels. Food includes German dishes and regional Minas cooking.
Sources: Sympla event listing; BHAZ; Diário do Comércio; SouBH.
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