Immersive Show in Downtown São Paulo Takes Visitors Inside Tarsila do Amaral’s Art
SÃO PAULO, BRAZIL – How about entering the paintings ‘Abaporu’, ‘Sol Poente’ (“Sunset”), and ‘A Lua’ (“The Moon”), by Tarsila do Amaral? This will be possible at the new exhibition at Farol Santander skyscraper, which will take place on the 19th and 20th floors of the downtown São Paulo cultural center, featuring seven stations dedicated to the life and work of the Brazilian artist.
Of the seven scenes in honor of the painter, four are located on the cultural center’s 20th floor. The first of these is the ‘Vila dos Sentidos’ (“The Village of Senses”), which refers to the artist’s childhood on a farm in São Bernardo.
Inspired by the painting “A Feira” (“The Market”), there are four cottages surrounded by fruit baskets. In each of them, there is a striking characteristic of Tarsila do Amaral’s childhood, such as her room with a music box, the living room with a piano, family portraits, and her favorite perfume.
In the second environment, inspired by “A Cuca” (“Cuca”), visitors will find projections of the imaginary beings in the work. Also on this floor are areas inspired by ‘Cartão Postal’ (“Postcard”), ‘Urutu’, ‘O Touro’ (“Landscape With Bull”) and ‘Floresta’ (“Forest”) – the latter features a tactile version, designed for the visually impaired.
Some scenographic resources, such as cushions and chandeliers, are used to provide visitors with the feeling of walking among the works.
On the 19th floor of the Farol Santander, the other three environments are located: the first of them, the ‘Jardim Afetivo ‘ (“Affective Garden”), uses animation and sounds that refer to the paintings ‘O Sapo’ (“The Frog”), ‘Estação de Ferro’ (“Railway Station”), ‘A Boneca’ (‘The Doll’) and ‘Passagem com Touro I’ (“Bull Passage I”).
Some of the sounds used are the noises of the railway station, the music box, the frog’s croaking and the sound of crickets.
Abaporu, the giant painted by Tarsila do Amaral in 1928, shares space with the works “Sol Poente” and “A Lua”, in a room full of scenographic cacti and holographic flowers.
The setting of “Sol Poente” was designed to be entirely ‘instagrammable’, with several ottomans scattered in front of a series of concentric orange circles.
In this same room, visitors can chat with “Abaporu” through two acoustic stands where the character answers questions using artificial intelligence.
The immersive exhibition is a project of YDreams Global and is curated by the painter’s great-niece Tarsilinha, along with Patricia Engel Secco and Karina Israel.
The show is entitled ‘Tarsila para Crianças’ (“Tarsila for Children”) and will be open to the public at Farol Santander, Tuesdays through Sundays, from 9 AM to 8 PM, between November 26th and February 2nd.
Tickets to visit the cultural center cost up to R$25 (US$6) and can be purchased at the following link.
No original Tarsila do Amaral paintings will be displayed, only 3D reinterpretations.
Source: Catraca Livre
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