Europe largely dominates the Anholt-Ipsos Nation Brands Index (NBI), which ranks nations with the strongest country brand reputations.
Latin America has lagged behind, with Brazil as the best-placed.
This report has been carried out since 2008 and compiles the perceptions of countries worldwide, according to Ipsos, which participates in its preparation.
To make this ranking, the authors consider global perceptions of a nation's identity based on factors such as exports, governance, culture, people, tourism, migration . . .
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