Brazil is the country with the third most social network users in the world
A Comscore survey shows that Brazil is the 3rd country that consumes the most social networks globally.
There are 131,506 million active accounts. Of these, 127.4 million are unique users on social networks (96.9%).
The survey gathered data from 10 countries: India, Indonesia, Brazil, the United States, Mexico, Argentina, Italy, the United Kingdom, France, and Spain.
There were 356 billion minutes consumed on the networks in December 2022 – equivalent to 46 hours of connection per user per month.
The audience on these platforms exceeded the time used on platforms for services, entertainment, work, corporate presence, retail, and financial services.
YouTube, Facebook, and Instagram are the most accessed networks by Brazilian users. They have reached 96.4%, 85.1%, and 81.4%, respectively. In the sequence are TikTok, Kwai and Twitter.
Regarding audience consumption time, Instagram and YouTube are networks where consumers spend the most time.
Also, according to the survey, Facebook, Twitter, and Instagram combined for 15.6 billion shares, 10 million pieces of content, and 230.8 million shares between January and December 2022.
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