RIO DE JANEIRO, BRAZIL - In recent years, digital influencers have occupied a large space in the public sphere and have multiplied exponentially. On Instagram alone, there are more than 10.5 million content producers in Brazil. This number is larger than the population of the city of Rio de Janeiro, estimated at 6.7 million people.
In the methodology of the 2022 edition of the Nielsen Annual Marketing Report, influencer accounts are considered to have more than a thousand followers or subscribers who "exert influence on digital platforms or on digital audiences."
For the company, an account with 1,000 . . .