Black Friday: Most Brazilian consumers do not intend to buy – survey

The main reasons for consumers' discouragement with Black Friday in 2021 are related to distrust in promotions.

RIO DE JANEIRO, BRAZIL - According to a survey by Reclame Aqui Institute, 53% of consumers do not intend to buy at all on Black Friday.

Among those who intend to make purchases, 72.6% of consumers say they are monitoring the price of items they intend to purchase. Of these, 25.4% have been planning their purchase for at least 6 months, 20.9% have been monitoring prices for 3 months, and 26.3% have been monitoring them for a month.

In this year's Black Friday, which starts next week, most purchases will be made online: 41% of consumers . . .

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