Search for authenticity puts flirting apps in check

A phenomenon during the pandemic, dating apps live a new challenge: the adhesion of the new generations.

A survey conducted by Consumoteca in Argentina, Brazil, Colombia, and Mexico, and initially reported in Brazil by The Summer Hunter website, indicated that 51% of 17 to 24-year-olds claim they have never used platforms like Tinder, Bumble, and Grindr to find their romantic partners.

The justification of a large part of the interviewees is that these applications work as “fake showcases”.

Digital natives want their internet dates to be minimally real.

Instagram and TikTok are the preferred platforms for this age group to get to know their romances.

This search for authenticity has contributed to the growth of other platforms based on the same premise, such as BeReal, created in 2020; the platform surpassed the 4 million user mark last September.

Dating apps experienced a boom during the pandemic.

A report released by Match Group, owner of dating apps like Tinder, OkCupid, and Hinge, revealed that in the third quarter of 2020, the company recorded 10.8 million paying users on its dating apps worldwide, a 12% jump from the same period a year earlier.

In the case of dating platforms, the scenario was no different.

According to Dating.co, there was an 82% increase in global online dating in March 2020, when several countries enacted isolation measures.

The survey reveals that North American users match the most globally, with six or more conversations happening simultaneously.

The Top 5 also include India, Ireland, the UK, and Spain.

With information from Forbes

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