Photo-sharing app Instagram is one of the top social media platforms in the U.S. With over two million accounts, it is the ideal platform for businesses.
Visitors can interact with companies, which helps build brands. The key is to enhance visitors’ interactions with your account using shares, saves, and comments.
Strong engagement means your audience feels connected enough to your brand to become a customer.
Fortunately, there are several steps you can take to increase interaction on Instagram.
PROVIDE HIGH-QUALITY CONTENT
Every business on Instagram aims to gain as many likes as possible, and the best way to do that is to provide valuable, appealing content.
The two most valuable engagement types are shares and saves, and getting them requires offering content that followers are eager to view and share.
One easy way to add pizazz to content is to use infographics, which provide helpful facts. Add interesting captions to highlight information.
If you have a lot of data, use a carousel post to showcase all the information without much text.
Getting as many likes as possible is essential because visitors tend to trust popular accounts more.
Being perceived as popular gives you credibility, which can boost sales. It could take a long time for a new account to accumulate likes, but you can buy them from providers like Twicsy.
It’s a simple online process; you can see service details on the company website.
AESTHETICS MATTER
Because Instagram is a visual platform, aesthetics is critical. When you create an account, make sure the branding appeals to your audience.
If visitors are not drawn in by the content, they are unlikely to return, let alone like or share it.
Instagram users expect you to deliver consistent, high-quality, visually appealing content. One way to enhance material is to include filters and other features that reflect your brand.
According to Adobe Express, you already have the ideal content if your account includes on-brand graphics.
But, having a visually consistent feed is even more important than a specific editing style. Data shows that 60% of Instagram’s top-performing brands are noted for their posts’ consistent look and feel.
Your posts should also match your brand identity and appeal to your target audience. For example, The Five-Minute Journal’s feed evokes a calm, thoughtful feeling, just as their brand does.
PROVIDE CONSISTENT CONTENT
Instagram visitors are likelier to like, save, and share fresh material. That means you need to post consistently but not too often.
Per Brandwatch, one or two daily posts should be the goal. This provides visitors with a steady stream of new, relevant content that attracts more views.
It’s also essential to know what time of day to post. There are Instagram accounts that post in the early a.m., in the evening, and various times in between.
There’s no one-size-fits-all formula, but you can use the Instagram Insights feature of your business or creator account to determine when your followers are most often online.
That will be when your content is likeliest to be read and liked.
TELL INTERESTING STORIES
People respond to captivating visual content that tells a story, and Instagram is the ideal platform for this.
Instead of standard marketing language, send a message using videos, images, and text.
Tell your audience stories with captions, videos, and your profile. Use Instagram Stories to entertain and inform.
Storytelling helps create the emotional connection most people crave. Once they connect emotionally, they are far more likely to become customers.
Use successful brands like Red Bull, Patagonia, and Lego as inspiration.
You can also share user-generated content that is relevant to your brand. Add more extended captions to tell engaging stories that grab visitors’ attention.
Capture the power of Instagram’s Reels feature to entertain while demonstrating your brand’s authenticity.
For instance, you might give visitors a peek at what happens behind the scenes of your business.
INTERACT WITH VISITORS
Interacting with followers is essential to boosting your engagement rate. One simplest and most effective way to engage is to thank everyone who comments.
No need for long comments. A heartfelt thank you and a few words work very well. Try to vary comments to avoid sounding robotic.
Make it a point to thank those who share valuable content. Like their posts and comment on them.
These are simple steps that can produce big dividends. Content owners will become more aware of you, and you can influence those reading the comments.
Instagram is an ideal platform for growing your brand but requires consistent interaction with visitors.
You can increase interaction by providing quality, aesthetically pleasing content, posting consistently at the best time, and presenting information as entertaining stories.