Scandals cause Balenciaga to plunge in the ranking of the most influential brands

Balenciaga has left ‘The Lyst Index’, ranking the most influential fashion brands released by the e-commerce and market analysis platform Lyst every quarter.

In evaluating the October, November, and December 2022 data released on Thursday (Feb. 2), the Spanish fashion house lost seven positions in relation to the previous period and left the top 10.

At the end of 2021, it topped the list in the first place. The steep drop, Lyst justified, has to do with a series of controversies in recent months.

Among the most notable are two – the first is her now-ended partnership with Ye (formerly known as Kanye West), who was publicly banned from the fashion world for anti-Semitic comments and accusations of inappropriate sexual behavior in a work environment.

And the second, and more serious, because of a campaign, was questioned for its sexual connotation involving children.

In the images, minors appeared holding teddy bears that used implements similar to those of BDSM or sadomasochism, besides having a document of a US Supreme Court decision on child pornography in the background.

Documents about the Supreme Court ruling on child pornography in Balenciaga’s campaign.

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