Brazil’s singer Anitta reaches No. 1 worldwide on Spotify with ‘Envolver’

RIO DE JANEIRO, BRAZIL – The singer Anitta broke another record this Friday, 25, with her new song Envolver. The song in Spanish reached the position of the most played song on Spotify, the largest platform for music in the world. The song has listened to more than 6 million times.

On March 19, the song was included in Spotify’s global “Top 10” ranking, becoming the first Brazilian artist to be included in that list. The next day it moved up two more positions to reach 7th place, and yesterday the singer was in 2nd place in the same ranking.

‘Envolver’, which will be featured on the singer’s new album to be released later this year, also won the social networks.

The fact that in the official music video the Brazilian’s ass is half the time in doggy position at the height of the man’s best piece, will probably have contributed to its success.

No wonder, on TikTok, a video of Anitta performing the song at a concert went viral immedietaley. It became a “challenge” (something familiar on the platform) that was reproduced by thousands of people and even reached international celebrities such as singer Justin Bieber.

The song is among the ten most voted songs by users in the United States on Tik Tok.

The clip of the song, directed by Anitta herself and produced by Harold Jimenez, already had more than 73 million views on YouTube at 9 a.m. today.

The social networks were in a World Cup mood, with the singer’s fans calling for the song to be played with numerous memes to make the hit number one. Brands such as Motorola, Samsung, and Nubank also got into the act throughout the day.

Given the dizzying growth of music on the platform – and the possibility that the song could reach the top of the rankings at any moment – Anitta’s friends and family organized a surprise party this morning for Funkeira, whose birthday is March 30 (she won’t be in Brazil that day).

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