RIO DE JANEIRO, BRAZIL – Things are improving for Brazilians especially when it comes to the economy of the country. According to reports by the National Confederation of Shopkeepers, the country is seeing an improvement in consumer confidence.
The economy of Brazil is flourishing and this has prompted many retailers and companies to reach out to Brazilian consumers in an innovative way. Here is how you can win Brazilian customers to grow your business:
1. Personalized experiences
Gone are the days when general techniques were used to reach out to all the consumers by keeping their gender, age, geographical locations and preferences aside. The Brazilian customers demand personalized experiences today and thankfully, there are ways to give them personalized experiences based on the web habits of the consumer.
]According to data from Salesforce, there is even no need to keep a track of their web habits because the Brazilian consumers are themselves willing to share their information to help the companies improve their shopping preferences. For instance, 80% of Brazilians have claimed that they like recommendations by the company that have been made by analyzing their purchase history.
2. Apps
Wanting to make purchases through apps is not unique to Brazil. Consumers from all across the globe prefer to make purchases through an app instead of a computer or laptop. Perhaps, this is the reason why one can see businesses growing over WhatsApp and the companies posting WhatsApp Status to market their products and services.
If you are considering opening a WhatsApp Business account, consider putting the logo of the company as WhatsApp DP. Brazilians have become tech-savvy, and they are looking forward to making purchases through apps. 78% of Brazilians prefer to make their purchases online through mobile apps instead of web browsers.
3. Customer experience
Brand experience is extremely important for Brazilian customers. Therefore, for growing the company, it is critical to focus on the brand experience that you give to the customers. According to recent data, the customer experience ranks higher even than the quality of the product, sometimes and this statement holds true for 89% of Brazilians. Therefore, compromising the customer experience should be a big no-no when it comes to winning Brazilian customers.
4. Strategic placement of products
Even though consumers like to engage in shopping experiences online, they still like to go out and visit physical stores too. Physical stores are still important for both retailers and consumers. When a Brazilian is looking forward to buying something from a traditional store, they want fast checkouts, spaces to move around and good air circulation for having a good shopping experience.
In addition to that, the probability of buying a product highly depends upon the placement of the product and therefore, it becomes important to place a product strategically in the store to ensure that it catches the eye of the consumers.
5. Online marketing
Brazilians are not annoyed with the online advertisement that they see. In fact, it appeals to the consumers and helps them to make purchases. Therefore, if you are running an online business in Brazil, consider investing in online marketing and advertising. The companies that have invested in online marketing and advertising have seen satisfactory growth in the business.
6. Show them the money that they have saved
Even though Brazilians are happy to buy products and services, they are also smart in managing their money. According to data provided by the Central Bank of Brazil, National Confederation of Shopkeepers and Credit Protection Services, the number of Brazilians who are tracking their budget is increasing with each passing year.
Therefore, if you are providing any sort of discount in the product and services that your business is offering, show the consumers the money that they have saved by purchasing that particular product or service.
Lastly, in order to grow a business in Brazil, it is important to create different strategies for marketing and advertising campaigns. There should be more than one way to reach out to Brazilian consumers to increase the chances of them buying your product. Also, do not forget to take feedback from the Brazilian customers and work on it to understand exactly what they want and to work towards it. After all, the customers are the king.