São Paulo's calendar for the latter half of the year features a range of events set to attract around 6.5 million participants, as per the city's tourism entity, São Paulo Turismo (SPTuris).
Spanning over 202 key events held in 30 venues, this estimation encompasses local and visiting attendees.
The events are varied, with concerts slated at popular venues like Allianz Parque featuring renowned artists such as Shakira, Taylor Swift, and Rod Stewart, to exhibitions at established fair centers including Distrito Anhembi and Expo São Paulo.
São Paulo's Mice segment (meetings, incentives, conferences . . .