Brazil leads the use of delivery and transportation apps in Latin America -survey
A survey conducted by the startup Loft shows that residents of Belo Horizonte (Minas Gerais), Rio de Janeiro (Rio de Janeiro), and São Paulo (São Paulo) are the ones who use apps to move around and order deliveries in Latin America the most.
According to the study, Brazilian cities lead in the percentage of people using app-based transportation for mobility. Belo Horizonte is in first place with 54%.
São Paulo and Rio de Janeiro are behind, with 45% and 44%, respectively. In Caracas (Venezuela), for example, only 12% of the population uses the service frequently, occupying the last ranking position in this aspect.
“It is known that capital cities have better connectivity conditions. Although we did not do the comparative research with smaller cities, it makes sense that the greater connectivity in large cities makes people use more services there,” says Fabio Takahashi, data manager at Loft.
Bicycle rental via apps has a significantly lower incidence, always used or almost always by 9% of the São Paulo City population, a percentage similar to that found in Belo Horizonte (8%) and Mexico City (7%).
PERCEPTION
According to the survey, the residents of Belo Horizonte (56%), Rio de Janeiro (48%), and São Paulo (47%) are those who most believe that technology helps improve traffic in the cities.
In São Paulo City, for example, this perception is higher among classes A and B (54%) than among classes C and D/E (42% and 40%, respectively). In the gender comparison, men have a more positive perception (54% against 40%).
“We wanted to focus more on how much Latin Americans use apps to improve their daily lives. How much people see an app as a way to improve, for example, their way of getting around in cities, or how to receive deliveries at home,” says Takahashi.
CONSULTATIONS
Another clipping made by the survey deals with the users who consult applications for route guidance, whether by public transportation or on foot.
In the first place is Belo Horizonte, where 52% of the population always or almost always consults public transportation itineraries through apps. The study says that this type of information is more frequently accessed by class C (58%) but is also explored by classes A and B (48%).
The capital of Minas Gerais, Belo Horizonte, leads the ranking in this aspect – it has a population that consults most public transportation routes and itineraries via apps. São Paulo and Buenos Aires complete the first three positions, with 44% and 41%, respectively.
For Takahashi, the data corroborates the assessment that the population understands that technology helps in activities planned in advance, such as using public transportation.
“Buses and subways predate smartphones. We noticed that people already do this [consultations] even before leaving home, they are already programming themselves, saving time, they leave home and manage to improve their schedule”.
In addition, according to him, the applications also serve as an attenuating factor for “infrastructure problems”.
With the increasing ease of access to technology, more people are looking for efficient ways to get around on foot. In this sense, Mexico City (48%), Guadalajara (40%), and Buenos Aires (36%) lead the way. Next are Belo Horizonte (35%), São Paulo (34%), and Rio de Janeiro (30%).
PRODUCTS AND SERVICES
The survey also shows Brazilian capital cities in the lead regarding products and services.
Around 65% of Belo Horizonte, Rio de Janeiro, and São Paulo residents believe that technology improves the supply of products and services in the cities where they live. This time, Caracas, in Venezuela, ties with the Brazilian metropolises.
For example, the three Brazilian cities lead in meal requests via applications. In Belo Horizonte and São Paulo, 45% of the residents always or almost always order meals via apps at home, a percentage similar to the one observed in Rio de Janeiro, with 42%.
Minas Gerais and Rio de Janeiro residents are also the ones who lead in market and pharmacy orders via apps. One out of four people from Belo Horizonte (25%) buys or has already purchased food and beverages through an app. And almost half of the Rio population (45%) have already used an app to purchase medicines and other pharmacy items.
The survey interviewed 4,500 people 18 years old or older, from classes A, B, C, D, and E, between the end of May and the beginning of June, in the ten largest urban centers in Latin America.
With information from CNN
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