Brazil Clinches Best Cruise Destination in South America for Third Year

For the third consecutive year, Brazil earned the title of best South American cruise destination from the World Travel Awards (WTA).

This prestigious recognition, often dubbed the “Oscars of tourism,” highlights top-performing destinations, as announced by the Ministry of Tourism on Monday.

Brazil’s consistent wins in 2022 and 2023 reflect a surge in economic activity.

The International Cruise Lines Association (CLIA) reports that Brazil’s cruise industry contributed over 5 billion reais ($900 million) to the economy.

This industry created 79,567 jobs and attracted 800,000 cruise passengers.Projections for the 2023/2024 season suggest even more growth.

Minister Celso Sabino revealed that the Ministry of Tourism is devising a national plan to boost the cruise sector.

During his visit to Royal Caribbean’s terminal in the United States, Sabino emphasized the need to increase Brazil’s competitiveness.

The cruise industry, generating $155 billion and 1.2 million jobs annually, presents a vast opportunity for Brazil.

A key part of the strategy involves enhancing Brazil’s nearly 8,000 kilometers of coastline as a year-round cruise destination.

Promoting international awareness is a major focus. Sabino highlighted that attracting more international tourists, while also energizing the domestic market, is crucial.

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