Brazilian Travelers Are Rerouting From The U.S.—And Travel Insurance Is Feeling It

Brazilians are still flying abroad in 2025, but the map has changed. More trips are headed to Latin America and parts of Europe; fewer to the United States.

The reasons are simple to understand: visas feel harder, rules look less predictable, and the strong dollar stretches budgets. U.S. arrivals data for mid-year show a clear year-over-year dip, confirming the slowdown on that corridor even as overall Brazilian outbound travel grows.

Insurance numbers capture the shift in real time. Coris reports roughly a 10% drop this year in policies tied to U.S. trips and about a 5% rise for Latin American destinations.

That matches what airlines and tour operators are seeing: Argentina and Chile drew strong winter traffic, while Europe’s staples—Lisbon and Rome among them—remain steady.

Price tells the rest of the story. Indicative daily premiums for travelers aged 0–64 start near R$5.88 ($1) for trips within Brazil, around R$24.68 ($5) for Latin America/Europe/Asia/Africa/Oceania, and roughly R$42.31 ($8) for the United States and Canada.

The gap exists because most claims are medical—and treatment in the U.S. costs far more than in competing destinations, so insurers must price for larger potential bills.

Travel Shifts as Brazilians Seek Certainty and Value

The story behind the story is about certainty. Families booking holidays and students planning semesters abroad have watched visa fees, appointment wait times, and entry rules shift.

Many are choosing places where requirements are clearer, flights are shorter, and everyday costs feel more predictable in reais. For insurers, a portfolio with fewer U.S. trips can mean lower average claim costs and steadier pricing outside North America.

For cities across Latin America and parts of Europe, it opens a window to court a loyal Brazilian market that travels year-round, not just in peak seasons.

Why this matters: if you’re planning a trip, expect higher insurance quotes and more paperwork for North America than for nearby or European options—and build that into your budget and timeline.

For the region, Brazil’s rebalanced demand is an opportunity to win repeat visitors with transparent rules and good value.