Market Reports

Brazilian Fintech Méliuz Eyes U.S. OTC Markets as Bitcoin Strategy Fuels 200% Stock Surge

By RT Staff Reporters · May 21, 2025 · 2 min read

Brazilian cashback and financial services company Méliuz (CASH3) announced plans to pursue a listing on the US OTC Markets, specifically targeting the premium OTCQX segment.

The company revealed this strategic move in a recent market filing as its stock price has skyrocketed nearly 200% this year. Unlike traditional listings on Nasdaq or the New York Stock Exchange, OTC Markets facilitate direct trading between parties through brokers or electronic platforms.

The OTCQX tier demands the highest standards of governance and compliance among OTC segments, attracting quality international companies. Méliuz stated that this listing would strengthen connections with international investors and increase visibility for its shares.

Several other Brazilian firms have already taken this path, including WEG, Iochpe-Maxion, and Minerva. The company’s remarkable stock performance stems largely from its bold Bitcoin treasury strategy.

Shareholders recently approved Bitcoin investments as part of the company’s business model. Méliuz quickly acted on this approval by purchasing 275 bitcoins for approximately $28.4 million at an average price of $103,600 per bitcoin.

Brazilian Fintech Méliuz Eyes U.S. OTC Markets as Bitcoin Strategy Fuels 200% Stock Surge. (Photo Internet reproduction)

This recent acquisition follows an earlier March purchase of 45.73 bitcoins. The company now holds a total of 320 bitcoins acquired at an average price of $101,700 per bitcoin.

This move established Méliuz as the first publicly traded company in Brazil and Latin America to adopt Bitcoin as a treasury asset. The company shows no signs of slowing its cryptocurrency strategy.

Méliuz is actively exploring fundraising options to support further Bitcoin investments. These options include issuing debt securities and conducting a primary public offering of ordinary shares with potential subscription bonuses.

Founded in 2011, Méliuz began as a cashback service for online shoppers before expanding into broader financial services. The company now serves over 30 million users with products including a digital account, credit card, and investment options.

The market has responded enthusiastically to this strategic shift. Méliuz’s market capitalization now stands at R$694 million ($138 million) on the Brazilian stock exchange.

The company’s stock price has more than doubled since implementing its Bitcoin treasury strategy in early March.

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Digital assets
Jul 15, 2026 · 05:04

Bitcoin · benchmark

64,551
-0.62%

L 64,445day rangeH 65,183

-45.17% over 12 months

Market breadth · 17 names

18% advancing

3 ▲ advancing14 declining ▼

Currencies, rates & key inputs

Ethereum

1,870

-1.04%

Solana

77.38

-0.49%

Gold

4,030

-0.78%

USD / BRL

5.07

-0.02%

Full instrument board

Instrument	Last	Change	YoY	Prev.	High	Low	Volume
BTC	64,551	-0.62%	-45.17%	64,956	65,183	64,445	30,508,691,456
ETH	1,870	-1.04%	-40.41%	1,889	1,890	1,864	14,458,328,064
SOL	77.38	-0.49%	-52.80%	77.76	78.47	77.09	2,357,769,472
XRP	1.10	-0.69%	-62.19%	1.11	1.11	1.10	1,372,309,120
BNB	576.28	-0.94%	-16.47%	581.76	582.33	576.28	1,248,077,952
ADA	0.16	-1.35%	-78.17%	0.17	0.17	0.16	338,776,480
DOGE	0.07	-0.66%	-62.86%	0.07	0.07	0.07	665,516,928
AVAX	6.62	-1.15%	-70.60%	6.70	6.74	6.61	227,467,504
LINK	8.33	-0.11%	-48.22%	8.34	8.39	8.27	283,013,344
DOT	0.85	+0.15%	-79.09%	0.85	0.86	0.85	97,140,472
LTC	45.13	-0.67%	-53.15%	45.43	45.44	44.62	253,855,072
BCH	235.07	-0.60%	-52.78%	236.49	237.39	231.37	118,168,944
TRX	0.33	+0.53%	+8.96%	0.33	0.33	0.33	446,563,424
XLM	0.18	-1.45%	-59.76%	0.18	0.18	0.18	149,966,880
HBAR	0.07	+0.20%	-71.05%	0.07	0.07	0.07	56,493,220
NEAR	2.01	-0.11%	-24.80%	2.01	2.03	2.00	222,174,960
ATOM	1.56	-0.19%	-66.61%	1.56	1.57	1.55	21,270,572
AAVE	97.14	-1.76%	-70.30%	98.88	99.69	97.03	256,739,984

Largest moves today

AAVE
97.14
-1.76%

XLM
0.18
-1.45%

ADA
0.16
-1.35%

AVAX
6.62
-1.15%

ETH
1,870
-1.04%

BNB
576.28
-0.94%

XRP
1.10
-0.69%

LTC
45.13
-0.67%

The session read

The Bitcoin eased 0.62%, with breadth negative — 3 of 17 names higher. TRX led, while AAVE lagged.

From The Rio Times

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Brazilian Fintech Méliuz Eyes U.S. OTC Markets as Bitcoin Strategy Fuels 200% Stock Surge

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