Mercado Livre Bolsters Bitcoin Holdings by 38% in Q1 2025, Signals Strong Confidence in Cryptocurrency
Mercado Livre, Latin America’s e-commerce leader, announced a 38% increase in its Bitcoin holdings in its Q1 2025 SEC filing. The company now owns 570.4...
Mercado Livre, Latin America’s e-commerce leader, announced a 38% increase in its Bitcoin holdings in its Q1 2025 SEC filing. The company now owns 570.4 BTC, valued at $59 million, up from 412.7 BTC.
This move reflects a strategic bet on cryptocurrency amid economic uncertainty. In 2021, Mercado Livre invested $7.8 million in Bitcoin at $57,000 per unit, acquiring about 137 BTC.
With Bitcoin now at $103,000, the initial investment nearly doubled. The recent purchase of 157.7 BTC for $16 million strengthens its treasury, aligning with CEO Marcos Galperin’s view of Bitcoin as an inflation hedge.
The company also holds 3,050 Ethereum units, worth $5.5 million at $1,800 each, unchanged in Q1 2025. This dual-cryptocurrency strategy diversifies risk while supporting Mercado Livre’s fintech ambitions through Mercado Pago.
Latin America’s economic volatility fuels cryptocurrency adoption, making this a pragmatic move. Financially, Mercado Libre excels, posting a $494 million net profit, up 44% from last year. Revenue hit $5.93 billion, a 37% increase, beating estimates.
Argentina’s sales surged 126% in currency-neutral terms, showcasing resilience. Total payment volume rose 43% to $58.3 billion, with 67 million active buyers. Bitcoin faced an 11.8% drop to $82,514 by Q1’s end, yet Mercado Libre’s confidence persists.
Institutional adoption grows, with countries like the U.S. and El Salvador building Bitcoin reserves. Mercado Libre’s strategy positions it as a regional pioneer, blending e-commerce strength with forward-thinking treasury management.
Live Market IntelligenceCrypto — Live Market Board
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Crypto — Live Market Board
-0.26%
| Instrument | Last | Change | YoY | Prev. | High | Low | Volume |
|---|---|---|---|---|---|---|---|
| BTC | 63,384 | -0.26% | -47.24% | 63,552 | 64,346 | 63,305 | 22,774,743,040 |
| ETH | 1,886 | +0.26% | -58.90% | 1,881 | 1,920 | 1,879 | 7,916,475,392 |
| SOL | 75.89 | -0.40% | -60.44% | 76.20 | 76.99 | 75.39 | 1,473,821,056 |
| XRP | 1.01 | -1.15% | -69.07% | 1.02 | 1.02 | 1.01 | 1,144,044,416 |
| BNB | 609.60 | -1.12% | -26.81% | 616.50 | 619.30 | 609.23 | 1,266,706,432 |
| ADA | 0.18 | -1.98% | -78.22% | 0.19 | 0.19 | 0.18 | 238,085,632 |
| DOGE | 0.07 | -1.56% | -70.00% | 0.07 | 0.07 | 0.07 | 553,256,192 |
| AVAX | 6.38 | +1.04% | -74.11% | 6.32 | 6.42 | 6.21 | 248,470,560 |
| LINK | 8.77 | -0.06% | -62.73% | 8.77 | 8.87 | 8.68 | 317,054,880 |
| DOT | 0.78 | -0.75% | -81.11% | 0.79 | 0.80 | 0.78 | 43,490,492 |
| LTC | 45.08 | -0.85% | -65.45% | 45.47 | 45.59 | 44.98 | 143,727,712 |
| BCH | 213.85 | +0.10% | -65.44% | 213.64 | 215.69 | 212.54 | 137,956,688 |
| TRX | 0.34 | +0.28% | -4.73% | 0.33 | 0.34 | 0.33 | 436,576,064 |
| XLM | 0.16 | -1.33% | -64.46% | 0.16 | 0.16 | 0.16 | 89,559,864 |
| HBAR | 0.07 | -0.53% | -74.67% | 0.07 | 0.07 | 0.07 | 22,546,186 |
| NEAR | 1.65 | +2.42% | -40.55% | 1.62 | 1.68 | 1.61 | 187,591,264 |
| ATOM | 1.40 | -2.36% | -70.15% | 1.44 | 1.44 | 1.40 | 18,626,964 |
| AAVE | 89.06 | +0.93% | -72.33% | 88.24 | 90.20 | 88.19 | 129,099,704 |
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