Brazil Sets Record with 1.5 Million International Tourists in January 2025
Brazil recorded 1,483,669 international tourists in January 2025, a 55% increase compared to the same period in 2024, according to the Ministry of Tourism.
This marks the highest January figure since records began in 1970 and reflects Brazil’s growing appeal as a global destination. Argentina remained the largest source of visitors, contributing 870,318 tourists—nearly double its numbers from January 2024.
The southern states of Rio Grande do Sul, Paraná, and Santa Catarina collectively attracted 62% of all international arrivals, benefiting from their proximity to Argentina. Rio Grande do Sul led with 518,557 tourists, a remarkable 95% increase from the previous year.
Other key destinations included Rio de Janeiro (240,151 visitors) and São Paulo (219,787 visitors). Most tourists entered by land (54%), followed by air (41%) and maritime or fluvial routes (5%).
This surge aligns with Brazil’s strategic push to position tourism as an economic driver. Tourism contributes roughly 8% of the country’s GDP and supports over 8 million jobs. In 2024, international visitors generated $7.341 billion in revenue—the highest in 15 years.
Brazil’s Tourism Growth Strategy
The government aims to attract over 8.1 million annual foreign tourists by 2027 while increasing revenue to $8.1 billion. Brazil’s growth outpaces regional competitors like Chile and Argentina.
While Chile attracted over 5 million foreign tourists in 2024 by promoting eco-tourism, and Argentina leveraged favorable exchange rates to boost arrivals, Brazil’s diverse attractions and improved infrastructure give it a competitive edge.
Tourism Minister Celso Sabino called January’s results an “excellent starting point” for surpassing last year’s record numbers. With major events like the BRICS Summit and COP30 approaching, Brazil is set to strengthen its position as South America’s leading tourist destination. This will also drive economic growth and investment opportunities for stakeholders.
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