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Brazilians’ purchasing intention this Christmas plunges 24%; highest drop in 5 years

RIO DE JANEIRO, BRAZIL - Brazilians' lower purchasing power, undermined by inflation of 10% this year combined with high interest rates and unemployment, depressed purchasing intentions for Christmas, repeating the pattern seen on Black Friday.

Of 28 products surveyed, including food and ornaments typical of this time of year, electronics, appliances, furniture, computer items, cell phones and clothing items, only 5 showed an increase in purchase intentions compared to Christmas 2020, according to a survey conducted by the Brazilian Institute of Retail Executives' (IBEVAR) V+ platform.

The survey used artificial intelligence algorithms and semantic analysis. Through these tools, data from 100 . . .

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