Peruvian exchange sets up its first office to educate about bitcoin in Brazil

RIO DE JANEIRO, BRAZIL – Amid a wave of Latin American bitcoin exchange expansions, Peruvian company 9780Bitcoin.com is not far behind. The exchange with physical stores in several cities in Peru now has a branch in Brazil. Precisely, in São Paulo City.

On Monday afternoon, January 17, the company opened its store to purchase and sell bitcoin and other cryptocurrencies in the Brazilian city. The store is located in the Jardim Paulistano area, on Rebouças Avenue, as shown on the company’s website. As a curious fact: according to the map on the exchange’s website, this store is just a few meters away from a branch of Bradesco, one of the main banks in the South American country.

The São Paulo location is not only the company’s first outside Peru. It is also an “anchor store”, as a hub in the city focused on advice and education on cryptocurrencies, as defined by Sergio Rivera Velarde, CEO of 9780Bitcoin.com, in an exclusive interview with CriptoNoticias.

The head of the exchange added that one of the differences between this and the stores opened in four Peruvian cities is that “it is oriented more towards counseling than just a money delivery window”. This concept is centered on personalized advice and the client’s convenience, who is attended to on individual platforms. “Everything is very personalized and focused on offering a premium customer service experience,” the executive added.

“We are clear that Bitcoin and cryptocurrencies, in general, are something new for the common people, and the existence of agents like us, reliable and with a physical presence, will help a lot to mass adoption,” said Sergio Rivera Velarde, CEO of 9780Bitcoin.com.

SÃO PAULO WITH ANCHOR STORES; MORE LOCATIONS IN BRAZIL AND LATIN AMERICA

Rivera Velarde says that what most caught his company’s attention about São Paulo City is that it is one of the most populated cities in the world and one of the “most economically active”. In addition, the entrepreneur referred to his knowledge of the Brazilian market and the dynamics of the city, where he lived and did business in the past.

But the expansion of the exchange does not stop at this store. Soon, they are planning to open other “anchor stores” in the country’s main cities and “small-format stores in places with a high flow of people”. The most immediate of the plans include a new anchor store in Rio de Janeiro, scheduled to open in March.

Beyond their plans for the Brazilian market, the goal is to continue expanding throughout Latin America. And among the countries they have already identified as being of interest, Rivera Velarde mentioned Mexico as one they will reach in the coming months.

To date, the exchange only had stores in Peru. In total, there are four locations in Peruvian territory, where users can go to buy or sell cryptocurrencies in a personalized way, in case they do not wish to operate through the company’s website, which also offers the service.

Rivera Velarde said that the Peruvian company’s plans do not stop at territorial expansion. They plan to launch new products and solutions “similar to some of those currently offered by traditional banks”. They will also launch a coin purse in February and “design and advertising offices and a new development laboratory, based on the advantages and capabilities of the Brazilian labor market”.

With information from CriptoNoticias