Lula’s diplomatic efforts improve international perception of Brazilian economy despite central bank controversy
During Q2 2023, the international perception of Brazil’s economy experienced a boost, primarily due to President Luís Inácio Lula da Silva’s visit to China.
This resulted in 430 reputation points, of which Chinese media contributed 192 points (45%) following the visit.
Although slightly lower than the Q1 score of 444 points, this indicates a continued interest in Brazil’s economy, primarily driven by international engagements.
These mentions have been both positive, the majority, and negative.
Radar +55, BCW Group’s innovation hub, surveyed 277 reports from seven countries, including Germany, Argentina, China, United States, France, England, and Mexico.
The study also reveals that public criticisms directed at Central Bank President Roberto Campos Neto by the Brazilian government and its allies continue negatively impacting foreign media coverage.
The tone of the reports published in this period were 65% positive and 35% negative.
Coverage was particularly favorable in France, Germany, and China, where the evaluated media outlets spoke positively of the Brazilian economy in all analyzed texts.
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