IMS to be Mercado Libre’s exclusive representative in Peru

RIO DE JANEIRO, BRAZIL – IMS (Internet Media Services) informed that it would be the exclusive representative in Peru for Mercado Ads from now on. It is the tool designed for brands to increase their visibility on the Mercado Libre platform.

In this way, the company, which is part of the Aleph holding, will be a key ally for advertisers to achieve their goals. It will also help them improve their advertising objectives in the Inca nation.

The alliance between IMS and Mercado Libre aims to boost the growth of the e-commerce firm in Peru. In addition to offering advertisers a series of innovative tools to connect more efficiently with local communities.

With this announcement, Mercado Ads joins IMS’ portfolio of strategic partners in Latin America, including TikTok, Twitter, LinkedIn, Snapchat, Warner Music, Twitch, Electronic Arts, Activision Blizzard Media, and PlutoTV.

Jorge Gianella, Country Manager of IMS in Peru, said: “Peru is a market with great potential, both for Mercado Libre and IMS. Furthermore, this alliance aims to capitalize on this field of opportunities. The platform has consolidated itself as the most important e-commerce platform in the country. Brands also see it as a space to reach their targets through digital advertising. IMS will be an ally for both Mercado Libre and advertisers in this circuit. It is an effort to increase the e-commerce sales channel, which by 2021 will already reach 20% of global retail sales.”

Ignacio Vidaguren, CEO of IMS, added: “Mercado Libre went from being an e-commerce leader to become a reference for the digital industry in Latin America. This agreement will leverage its growth in Peru and will be very disruptive for the country’s digital advertising industry. On our part, we will offer all our expertise so that Mercado Libre, through Mercado Ads, will have a stronger link with brands. Likewise, advertisers can achieve better levels of attraction through creative strategies.”

Mercado Ads is the solution designed for advertisers to improve their notoriety in the marketplace in a context where 43% of global advertising investment is focused on digital media.

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