Brazil’s largest electronics fair starts on July 11 in São Paulo

RIO DE JANEIRO, BRAZIL – The Eletrolar event, which works as a showroom of technology products, starts on Monday, July 11, and during the week will present to visitors at the Transamerica Expo Center in São Paulo more than 10,000 products and about 2,000 launches.

The fair is an important channel to strengthen partnerships between industry and retail. It allows companies to promote their brands, close deals, and expand networking with customers and suppliers.

More than 26,000 professionals from the sector are expected to circulate at the event, among them leaders and executives from the industry and retail, buyers, distributors, importers, and retailers from different sales channels from Brazil and abroad.

Among the brands are Alexa, LG, Positivo Tecnologia, and Black & Decker.

With information from Exame

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