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Private Equity Fund to Rebrand Porcão

By Bruno De Nicola, Contributing Reporter

RIO DE JANEIRO - The New York based private equity fund Merrill Lynch has announced its plans to radically restyle Brazil's famous chain Porcão. Brazil's largest and most traditional retail food operation will undergo an extensive financial review and overhaul. Merrill Lynch bought the company in May 2008 in order to improve its modus operandi with plans to sell the business once its overall value increases.

The world's most famous Churrascaria (Brazilian steakhouse) was born in 1975 on the Avenida Brasil. Its original name was Riograndense. The current name, Porcão . . .

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