In 2022, Ituberá in Bahia, Brazil, led the country by producing 407 tons of guaraná.
This amount makes it the biggest municipal producer in Brazil. Ituberá accounted for 16.5% of Brazil’s total guaraná output last year.
Put, out of every 100 tons of guaraná produced in Brazil, Ituberá contributed about 17 tons.
Bahia, the state where Ituberá is located, also leads in state-level guaraná production. This information comes from the Brazilian Institute of Geography and Statistics (IBGE).
The IBGE also reports that Bahia produced 1,500 tons of guaraná in 2022. That’s around 65% of all the guaraná grown in Brazil.
People mostly use this fruit to make syrup for guaraná-flavored drinks. However, guaraná is not the only focus of Ituberá.
The town also excels in cocoa farming. Located on the coast, Ituberá has a population of about 22,000 people.
Guaraná brought in R$6 million in money, or about $1.17 million. Cocoa earned the town even more, at R$20 million or about $3.89 million.
Latex, another important crop, generated R$14 million or about $2.72 million. Lastly, the total value of all crops grown in Ituberá in 2022 was R$55 million or about $10.7 million.
Besides guaraná, cocoa, and latex, people in Ituberá also grow coconut, palm, bananas, and other crops.
Background
The rise of Ituberá as a guaraná hub is significant for the Brazilian economy, especially since guarana is a critical ingredient in many national beverages.
Bahia’s leadership in guaraná and other crops like cocoa and latex also enhances its economic standing on a national scale.
The diversified agricultural profile of Ituberá helps stabilize its local economy, making it less susceptible to market fluctuations in any crop.
Historically, Ituberá has been known for its rich agricultural soil and favorable climate, conditions ideal for various crops.
The town has come a long way, progressing from a small farming community to becoming a national leader in multiple agricultural sectors.
The strong agricultural performance of Ituberá suggests promising potential for future growth.
With continued investments and a focus on sustainable farming, the town could pave the way for setting new standards in Brazilian agriculture.
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