Italy is Brazilians’ favorite European destination, says study

Italy is the favorite destination of 88% of Brazilians who choose to spend vacations in Europe.

Istituto Piepoli for Confturismo, the most prominent entity representing Italy’s tourism sector in Brazil, conducted the survey and released it on Sunday, October 9.

The survey also shows that the country is the favorite of tourists from the United States, with 75% of the choices.

In Europe, the Italian territory is chosen by 74% of the French, 70% of the Germans, and 65% of the English.

Before the Covid-19 pandemic, these tourist groups represented 42% of the total foreign arrivals in Italy and 50% of the presences and expenditures made by tourists in the country.

The survey also asked about the reasons for their choice, and the majority answered that it is because they consider the country “welcoming”, “interesting,” and “safe”.

The preferred cities are Rome, Florence, Venice, and Pisa, but Sicily, the Amalfi Coast, and the lakes of Como and Garda also appear.

Among those who did not choose Italy as one of the destinations for a trip to Europe, the most cited motivations were the desire to visit the country in the future or because they had already visited it.

Among the youngest, 18 to 34-year-olds, the most cited reason was the high cost.

With information from ANSA