Hopi Hari Tops São Paulo’s Amusement Park List
Which amusement park brand first comes to your mind – this query formed the foundation of the 22nd Top of Mind Awareness (TOMA) survey conducted by the IPESO Institute in the state of São Paulo.
With 42.2% of the participants selecting Hopi Hari, it stands out as the top amusement park brand recognized by the people of São Paulo.
Following closely, Beto Carrero World claims 14.5%. Playcenter, though now closed, still holds 12.2%.
Monica’s Park impresses with 4.8%. Gorilão Park nabs 3%, Child’s City achieves 1.2%, and Animália Adventure sits at 0.5%.
Interestingly, 16.1% couldn’t recall any park. Meanwhile, miscellaneous answers totaled 5.7%.
Rodrigues, representing the survey, notes, “We’re thrilled by the public’s feedback. Our dedication remains unwavering.”
Here’s the list of recognized brands:
- Hopi Hari (SP) – 42.2%
- Beto Carrero World (SC) – 14.5%
- Playcenter (SP – no longer in operation) – 12.2%
- Monica’s Park (SP) – 4.8%
- Gorilão Park (SP) – 3%
- Child’s City (SP) – 1.2%
- Animália Adventure (SP) – 0.5%
Additionally, around 16.1% of respondents couldn’t immediately link an amusement park to the posed question. Other responses comprised 5.7%.
Background
Delving deeper, Hopi Hari’s top spot isn’t surprising given its vast promotions. Beto Carrero World’s performance suggests strong branding too.
Playcenter’s ranking, despite being closed, speaks of its iconic past. Monica’s Adventure Spot and Gorilão Park’s places indicate steady visitor loyalty.
Kid’s Realm and Animália Adventure might need to boost visibility. The 16.1% with no recall highlights a potential market gap.
It also suggests room for new entrants. Other responses may contain lesser-known parks. Continued public feedback aids in shaping park strategies.
Rodrigues’ statement hints at future engagement. The data serves as a roadmap for park improvements.
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This article was produced by The Rio Times’ automated newsroom system. How we use AI · Report an error · Editorial responsibility: Matthias Camenzind, Editor-in-Chief