The Brazilian real estate market witnessed a significant upturn in 2024. New home sales increased by 21.5% from January to October compared to the same period last year.
This data comes from a study by Abrainc and Fipe. The market saw 155,769 units sold during this timeframe. The Minha Casa, Minha Vida (MCMV) program emerged as the star performer.
It posted a robust 26.1% increase in units sold and a 22.5% rise in total sales value. The program also saw a 33% jump in new project launches. These impressive figures stem from government adjustments made since 2023.
The current administration increased housing subsidies for families. They also adjusted the Special Tax Regime (RET) rate for tier 1 projects. These changes boosted companies’ interest in the program.
Recent operational results reflect this incentive’s impact on low-income focused firms like Cury, Direcional, MRV, Plano & Plano, and Tenda. While social programs benefited the sector greatly, the Medium and High Standard (MAP) segment also showed growth.
This segment recorded a 3.8% increase in sales volume and a 23.7% rise in total value sold. New project launches in this segment grew by 13.6% in volume and 21.2% in total value.
Resilience of Brazil’s Real Estate Sector
It’s worth noting that in September, the Selic rate resumed its upward trend. Historically, this has been detrimental to the real estate sector, which relies heavily on credit.
Despite this, the industry showed resilience and adaptability throughout 2024. Luiz França, president of Abrainc, highlighted the sector’s contribution to job creation. The real estate industry generated 11% of formal jobs in 2024.
França sees potential for continued growth above GDP in 2025, citing favorable demographics and strong buyer intent. However, França emphasizes the need for lower interest rates for sustainable growth.
He believes controlling public spending and maintaining fiscal responsibility are crucial for achieving this goal. The real estate market’s performance in 2024 demonstrates its ability to thrive despite challenges.
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