Brazil: Online sales grow 28% and may double
The numbers of online sales in Brazil do not stop surprising positively.
In 2020, online sales grew 34.76% in Brazil. In 2021, growth was still strong, at 28.45%.
The expectation is that in 2022 and the coming years, the growth will be 20% per year and that in 2025 the sales volume will already reach an impressive R$465 billion (US$89.4 billion).
The study was released by the discount platform CupomValido.com.br, with data from Statista on e-commerce sales in Brazil.
The annual growth rate of 20% is the highest among all countries and almost twice the world average (11.3%).
The growth of online shopping in Brazil is high because the penetration rate (percentage of people who shop online daily) is still low.
In Brazil, only 49% of people have made an online purchase in the last 12 months. As a comparison, in the UK (the leading country in this factor), the penetration rate is 84%.
Regarding online shoppers, in 2021, the number was 114 million. In 2022 the projection is 123 million, and in 2025, the number is 138 million – a growth of more than 12%.
PREFERENCE AMONG BRAZILIANS
Clothing is the most purchased product online by Brazilians. In the second place comes electronics, such as TVs, smartphones, and notebooks. Shoes are in the third position. Next among the best-sellers are accessories, pharmacy products, and food.
The preferred way for Brazilians to shop online is via Smartphone, followed by Notebook and Computer (PC). Tablet and Smart TV are in fourth and fifth position, respectively.
According to the survey, the three main factors that Brazilians consider as advantages of online shopping are the delivery directly to the home, promotions with lower prices than in physical stores, and the variety of products offered.
On the other hand, the three main negative factors are the difficulty in making an exchange, the delay in shipping time, and not having the possibility of prior contact with the product.
With information from Jornal Contabil
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