Uruguay bets on South American integration to boost cruise industry

RIO DE JANEIRO, BRAZIL – The Marketing Manager of the National Ports Administration (ANP) of Uruguay, Ana Rey, emphasized that it is necessary to bet on the integration of South American countries to promote and develop the Cruise Industry in the Southern Cone in a better way.

In this way, and within the framework of the IV Hemispheric Conference on Waterways, Inland Ports and Cruises, Rey indicated that “we are setting objectives because the passenger is not only the Uruguayan who embarks, we promote with travel agents in Paraguay, Colombia, Chile that sell the East Coast of the Atlantic. How are we going to grow, we are going to grow with passengers from all over America, and that is what we have to discuss these days”.

“You can take a cruise from Brazil to the South, but then you will want to take one to Peru, to the North on the Pacific Coast. So, there is a market to rotate our populations and increase spending per tourist,” she added.

A growth that would be achieved by addressing three Phases of development of the Cruise Business, which would involve gradually moving in everything related to the environment of the ship, then addressing their stay in the port, and, finally, the added value that the cruise industry makes to the city where passengers arrive.

The above elements should point to the scheme linked to consolidating ports and passenger and crew replacement terminals. Where the regional market and the Pacific and South Atlantic offer must complement and spread.

“America finds growth opportunities and should work together to promote destinations and ports that generate a regional market,” said Ana Rey.

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