Richard Branson’s airline partners with LATAM Brazil

RIO DE JANEIRO, BRAZIL – The flight from Brazil to London will also allow travelers to connect to Virgin Atlantic destinations, including Tel Aviv, Delhi and Hong Kong. Virgin said the alliance is prompted by current demand as travelers “are looking for new experiences after 20 challenging months” due to the pandemic.

Virgin Atlantic Chief Commercial Officer Juha Jarvinen said, “We are incredibly excited to launch this new codeshare partnership with LATAM Airlines. As we recover from the pandemic, partnerships are more important than ever, and we look forward to building on the incredibly successful interline relationship we have had for several years. We also see opportunities beyond Brazil and look forward to expanding our relationship further to serve destinations throughout South America, including Peru and Colombia.”

Virgin Atlantic was founded 36 years ago by Richard Branson with its headquarters in London. The airline has also announced that it will have a fleet of 37 twin-engine aircraft, as a means of optimization.

“We know there is a pent-up demand for long-haul travel and we look forward to welcoming customers on board as they journey to explore these exciting and vibrant Brazilian cities,” Jarvinen said.

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