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Wednesday, August 26, 2026

Google lists the challenges of artificial intelligence in Brazil

By · October 20, 2022 · 3 min read

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Through more than ten in-depth interviews and 700 participating companies, the survey mapped the scenario and perspectives of Artificial Intelligence.

More than half of the Brazilian startups believe that the lack of qualified labor hinders the country’s technology development.

Among the challenges are incipient regulation, talent drain, and little diversity.

The data are from a survey conducted by Google for Startups in a joint initiative with Abstartups and Box1824.

The Artificial Intelligence solutions offered by companies in Brazil are directed mainly to B2B and not the final consumer (B2C).
The Artificial Intelligence solutions offered by companies in Brazil are directed mainly to B2B and not the final consumer (B2C). (Photo: internet reproduction)
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The report “The Impact and Future of Artificial Intelligence in Brazil” brings an X-ray of the main pains and solutions needed for the development of this technology in the country.

The research analyzes the perspective of startups regarding the future of A.I. in Brazil, besides pointing out through in-depth interviews how regulatory actions and the participation of already consolidated companies help the development of this ecosystem.

“When we talk about Artificial Intelligence, we deal with a sector that should generate US$13 trillion worldwide by 2030.

To have an idea of the national market, about US$2.4 billion invested in technology in Latin America was directed to Brazil in 2020.

“The country is an open field for promoting a unique A.I. in the world, and its continental dimensions make it possible to explore a large market with an ecosystem still under development,” analyzes André Barrence, Google for Startups director for Latin America.

The research mapped, through more than ten in-depth interviews and 700 participating companies, the scenario and perspectives of Artificial Intelligence, considering the potential of technology, technological education, and the issue of diversity and inclusion related to the development of this technology in Brazil, besides the main challenges of the market and ways to solve them.

INCIPIENT REGULATORY SCENARIO

The startups still have common regulatory knowledge; that is, few guidelines determine the evolutionary paths that Artificial Intelligence can or cannot follow in the country without human rights being inflicted.

Some discussions are already being raised, such as the Legal Framework for Artificial Intelligence (PL 21/20); however, the insertion of technology companies in these debates is still low.

ANALYSIS OF THE NATIONAL MARKET

The Artificial Intelligence solutions offered by companies in Brazil are directed mainly to B2B and not the final consumer (B2C).

It causes the theme not to be widely massified and recognized by users in the end; 33% of the startups interviewed believe that the lack of a clean and organized data culture in Brazil is what most hinders the growth of A.I. in the country.

EDUCATION AND AWARENESS OF FUTURE PROFESSIONALS

There is still a lack of qualified labor to work with technology and develop A.I. projects in the country.

Furthermore, Brazilians do not have adequate technological education to handle more technical products.

For the few who manage to learn and adapt, there is a question of talent flight to other countries, with academic fronts and professional perspectives that, in general, are more attractive.

DIVERSITY, EQUITY, AND INCLUSION

Diversity within companies has a great potential to foster innovation and build pioneering solutions in A.I.

For this, it is necessary to have multicultural teams since diversity can be an innovation strategy for companies.

Today, according to the report, the companies that develop Artificial Intelligence in Brazil are still very homogeneous – either in the scope of regional distribution or in the profile of the founding team and collaborating people.

With information from Forbes

This article was produced by The Rio Times’ automated newsroom system. How we use AI · Report an error

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