RIO DE JANEIRO, BRAZIL – Brazilian pop star Anitta has joined Latin American financial start-up Nubank as the seventh member of its board of directors, in an unusual signing for a bank.
Born in a Rio de Janeiro slum, Anitta has become one of the most prominent Brazilian singers, nominated four times for Latin Grammy awards and gaining 54 million followers on Instagram.
Nubank said in a statement on Monday that Anitta, whose latest single is called “Girl From Rio” in a nod to the 1960s hit “The Girl From Ipanema,” will help the bank enhance its services and products to low-income consumers.
The bank’s CEO and founder David Velez said that the 29-year-old pop singer will bring a deep knowledge of marketing to consumers in Latin America.
With 40 million clients in Brazil, Mexico and Colombia, Nubank was valued at $30 billion in a recent funding round led by Warren Buffett’s Berkshire Hathaway.
Live Company IntelligenceNu Holdings Ltd — the full investor dossierInside: live share price, market cap, three-year financials, valuation, ESG and peer benchmarks — plus the latest Rio Times coverage.
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◆ Live Company Intelligence
Nu Holdings
NYSE: NUNUBANKFinancial ServicesBanks – Regional
$64.88B
Market cap
Analyst target $18.64
Wall Street view
4.4Buy/ 5
18 Buy3 Hold1 Sell
Avg. price target $18.64 · +27% vs 200-day
Valuation & profitability
Market cap$64.88B
Revenue (TTM)$8.44B
P / E ratio18.4
Profit margin42.7%
Return on equity31.6%
Price & risk
52-wk low $11.2052-wk high $18.98
Beta (volatility)0.94
200-day average$14.72
Revenue trend · 6y
20202025
Latest $15.88B
Ownership
Institutions82.2%
Shares outstanding3.81B
Top holderBlackRock Inc
Institutional holders5+ funds
Dividend
No regular dividend — earnings reinvested for growth.
What Nu Holdings does. Nu Holdings Ltd. provides digital banking platform in Brazil, Mexico, Colombia, the Cayman Islands, and the United States. The company provides spending solutions comprising Nu credit and prepaid card, a digitally enabled card that acts as a credit and a prepaid card; Nubank+ Tier, an evolution of the Nu experience; Ultraviolet credit…
