Brazil is the country where influencers have the most “power”

In Argentina, the "power" of influencers over consumers barely increased compared to 2019, going from 13% to 15% this year.

RIO DE JANEIRO, BRAZIL - In Brazil, 44% of consumers claim to have purchased a product recommended by an influencer, according to Statista Global Consumer Survey. Three years ago, that percentage was 36% in Brazil, where there are the most Instagram Influencers.

According to the Statista survey, in almost all countries where . . .

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