Swedish low-cost design chain H&M to launch physical and online presence in Brazil by 2025
Swedish low-cost design chain H&M, an International retail corporation, has announced its plans to launch operations in Brazil beginning in 2025.
The Swedish company’s expansion will encompass both physical stores and an online presence.
H&M’s CEO, Helena Helmersson, confirmed the news, stating that the company has experienced successful growth in Latin America and foresees significant potential in Brazil.
Initial operations will target large cities in Brazil’s Southeast region, with an eventual objective to extend its presence across the rest of the country over time.
As the second largest retailer worldwide, trailing only Spain’s Zara, H&M’s existing footprint spans multiple Latin American countries including Mexico, Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama, and Costa Rica.
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