Semana do Cinema in Brazil: Movie Tickets Drop to R$10 Nationwide from September 10 to 16
Key Facts
- Dates. Wednesday, September 10 to Wednesday, September 16, 2026 — seven days, including the weekend.
- Prices. R$10 (about USD 1.93) for sessions starting before 5 p.m.; R$12 (about USD 2.32) after 5 p.m., in traditional rooms.
- Premium formats. At UCI, the promotional price also applies to IMAX and XPLUS; 4DX and DE LUX rooms run at R$20 all day.
- Coverage. Nationwide, across major chains such as Cinemark, Cinépolis and UCI, organized by exhibitors’ federation FENEEC with ABRAPLEX, Ingresso.com and Grupo Consciência.
- Track record. The campaign has already drawn more than 26.7 million moviegoers across its editions.
Semana do Cinema returns to Brazil from September 10 to 16, 2026: the ninth edition of the nationwide campaign cuts movie tickets to R$10 for sessions before 5 p.m. and R$12 afterwards — and at UCI cinemas the deal even covers IMAX and XPLUS premium screens.
For expats in Brazil, it is the cheapest week of the year to catch up on releases: a seven-day, nationwide price cut backed by the country’s cinema exhibitors federation.
Semana do Cinema Brazil: How the September 2026 Edition Works
The ninth edition of Semana do Cinema runs from September 10 to 16 in cinemas across Brazil. Tickets cost R$10 for any session starting before 5 p.m. and R$12 for evening sessions — weekend screenings included.
At UCI the promotion extends to premium IMAX and XPLUS rooms, while 4DX and DE LUX formats carry a flat R$20 promotional price all day; popcorn-and-soda combos are discounted too, with a medium combo around R$30.
Why the Campaign Exists
Semana do Cinema is organized by FENEEC — the national federation of cinema exhibitors — with support from ABRAPLEX, ticketing platform Ingresso.com and Grupo Consciência, aiming to democratize access to the big screen.
Across its editions the initiative has brought more than 26.7 million people to Brazilian cinemas, with single editions selling upwards of 3.4 million tickets.
What Expats in Brazil Should Watch For
Check your local chain’s rules: pre-premieres, special events and some VIP rooms are excluded, and each exhibitor sets its own sales conditions.
In Brazil, many screenings offer both dubbed (‘dublado’) and subtitled (‘legendado’) versions — expats who prefer original audio should look for ‘legendado’ sessions when booking.
Tips to Make the Most of the Week
Go early in the day: the R$10 price applies to all sessions starting before 5 p.m., and weekday matinees are far less crowded.
Buy online in advance through your chain’s app or Ingresso.com — popular evening sessions can sell out during the promotional week.
Frequently Asked Questions
When is Semana do Cinema in Brazil in September 2026?
The September edition runs from September 10 to 16, 2026, in participating cinemas across Brazil.
How much are tickets during Semana do Cinema?
R$10 for sessions starting before 5 p.m. and R$12 afterwards; at UCI, premium IMAX and XPLUS rooms are included, with 4DX and DE LUX at R$20.
Which cinema chains participate in Semana do Cinema?
Major chains such as Cinemark, Cinépolis and UCI participate in the nationwide campaign organized by FENEEC with ABRAPLEX and Ingresso.com.
Are all films included in Semana do Cinema?
Traditional sessions are included, but pre-premieres, special events and some VIP rooms are excluded — check your cinema’s conditions.
Connected Coverage
Also in Brazil this week: Independence Day on September 7 brings civic-military parades to cities across the country.
Sources: Blog do Lauriberto, Muralzinho de Ideias, Divirta-se CE (reported August 31–September 1, 2026).
This article was produced by The Rio Times’ automated newsroom system. How we use AI · Report an error
In depth
Read More from The Rio Times
- São Paulo Oktoberfest 2026: Brazil’s Biggest German Beer Festival Takes Over Ibirapuera Park September 18–October 4
- ArtRio 2026: Brazil’s Leading Art Fair Returns to Rio de Janeiro September 16–20
- MASP Opens ‘Histórias Latino-Americanas’ in São Paulo, Brazil: Five-Floor Landmark Exhibition Starts September 4