iFood Brazil uses AI to improve delivery experience

iFood, the food delivery platform, is introducing new AI-powered features in its app to transform the customer experience.

The updated iFood app now supports voice commands for placing orders and offers customizable menus with precise quantities and competitive prices.

One notable addition is the ability to easily share grocery lists through the app, thanks to AI improvements.

iFood is also launching ‘Compr.A.I.’, a feature that uses AI to convert shopping lists into text messages on WhatsApp.

This seamless integration streamlines the entire process, from initial conversation to order placement and sales, connecting customers with local establishments.

Compr.A.I allows users to have a conversational shopping experience, browsing product categories, comparing prices, and creating or modifying shopping lists effortlessly.

Users can even upload a photo; the feature will generate a shopping list based on the image.

In July, iFood will introduce another voice-powered function for ordering groceries in markets through the app.

By using voice commands like “I want a low-calorie breakfast” or “ingredients for a carrot cake,” users can compile a shopping list, find the best markets, and compare prices across different establishments—all through voice commands alone.

iFood has been investing in AI for years to improve its operational efficiency.

The company currently utilizes 120 AI models, generating billions of recommendations.

This AI integration enhances various aspects of their services, including customer recommendations, marketing segmentation, route optimization, and delivery time estimation.

With over 75 million monthly orders processed in 1,700 cities in Brazil, iFood aims to be a leading AI-driven platform. Their objective is to enhance business for entrepreneurs, foster customer loyalty, improve delivery drivers’ work, and explore technological resources that positively impact society. Expect more innovative solutions from iFood in the near future.

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