Latin America’s Biggest Flower Fair Opens Today in Holambra — What to Know Before You Go

Day Trips & Festivals

Expoflora, the largest ornamental flower exhibition in Latin America, opened its 43rd edition this Friday in Holambra, 135 kilometers from São Paulo, running weekends through September 27 with an expected 280,000 visitors.

Holambra, the flower-growing town founded by Dutch immigrants in São Paulo’s countryside, opened the gates of its signature fair this Friday: Expoflora runs Fridays through Sundays until September 27, plus the September 7 holiday.

A Month of Flowers, on Weekends

The fair concentrates its run on weekends: Fridays, Saturdays and Sundays from 9 a.m. to 7 p.m., plus Brazil’s Independence Day holiday on September 7, which falls inside the calendar.

Holambra, in the Campinas metropolitan region, is Brazil’s largest flower-production hub — the fair is both a trade showcase and the town’s biggest tourist draw of the year.

What You Actually See There

Beyond the exhibition gardens, the daily rituals anchor the visit: the flower parade in the late afternoon followed by the ‘chuva de pétalas’, the petal rain that has become the event’s signature image.

This year’s edition adds a sunflower field to the attractions, and keeps the Dutch-heritage program — typical dance groups in traditional dress perform on the park’s stages through the day.

Tickets and Timing Strategy

Tickets are sold online in batches that get more expensive closer to the date: current tiers run from R$ 44.90 (half-price and ‘solidário’) to R$ 89.80 for full price, with children up to five free.

Fridays are historically the quietest days; the first weekends draw smaller crowds than the closing ones. Arriving before mid-morning avoids the peak at the 5,000-space parking lot.

Getting There From São Paulo

Holambra sits about 135 kilometers from the capital via good highways — under two hours by car. Many visitors combine the fair with dinner on the Boulevard Holandês, the town’s restaurant row.

Accommodation in Holambra itself sells out on fair weekends; neighboring Jaguariúna and Campinas work as fallback bases.

Why Expats Keep This One on the Calendar

Expoflora is the rare interior-São-Paulo event that works as a full-day escape without planning friction: one ticket, one park, and a town compact enough to close the evening over craft beer and Dutch-Brazilian food.

For newcomers building their São Paulo day-trip map, it pairs naturally with the region’s other September draws — and it photographs exceptionally well.

Frequently Asked Questions

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