Latin America’s Biggest Flower Fair Opens Today in Holambra — What to Know Before You Go
Day Trips & Festivals
Key Facts
- Dates. August 28 to September 27, 2026 — Fridays, Saturdays, Sundays and the September 7 holiday, 9 a.m. to 7 p.m.
- Edition. 43rd Expoflora, at the Parque da Expoflora in Holambra, 135 km from São Paulo city.
- Attendance. Organizers expect around 280,000 visitors over the month.
- New for 2026. A sunflower field among the new attractions, alongside the classic flower parade and petal rain.
- Tickets. From R$ 44.90 (half-price/solidarity tiers) to R$ 89.80 full price online; children up to 5 enter free.
Expoflora, the largest ornamental flower exhibition in Latin America, opened its 43rd edition this Friday in Holambra, 135 kilometers from São Paulo, running weekends through September 27 with an expected 280,000 visitors.
Holambra, the flower-growing town founded by Dutch immigrants in São Paulo’s countryside, opened the gates of its signature fair this Friday: Expoflora runs Fridays through Sundays until September 27, plus the September 7 holiday.
A Month of Flowers, on Weekends
The fair concentrates its run on weekends: Fridays, Saturdays and Sundays from 9 a.m. to 7 p.m., plus Brazil’s Independence Day holiday on September 7, which falls inside the calendar.
Holambra, in the Campinas metropolitan region, is Brazil’s largest flower-production hub — the fair is both a trade showcase and the town’s biggest tourist draw of the year.
What You Actually See There
Beyond the exhibition gardens, the daily rituals anchor the visit: the flower parade in the late afternoon followed by the ‘chuva de pétalas’, the petal rain that has become the event’s signature image.
This year’s edition adds a sunflower field to the attractions, and keeps the Dutch-heritage program — typical dance groups in traditional dress perform on the park’s stages through the day.
Tickets and Timing Strategy
Tickets are sold online in batches that get more expensive closer to the date: current tiers run from R$ 44.90 (half-price and ‘solidário’) to R$ 89.80 for full price, with children up to five free.
Fridays are historically the quietest days; the first weekends draw smaller crowds than the closing ones. Arriving before mid-morning avoids the peak at the 5,000-space parking lot.
Getting There From São Paulo
Holambra sits about 135 kilometers from the capital via good highways — under two hours by car. Many visitors combine the fair with dinner on the Boulevard Holandês, the town’s restaurant row.
Accommodation in Holambra itself sells out on fair weekends; neighboring Jaguariúna and Campinas work as fallback bases.
Why Expats Keep This One on the Calendar
Expoflora is the rare interior-São-Paulo event that works as a full-day escape without planning friction: one ticket, one park, and a town compact enough to close the evening over craft beer and Dutch-Brazilian food.
For newcomers building their São Paulo day-trip map, it pairs naturally with the region’s other September draws — and it photographs exceptionally well.
Frequently Asked Questions
When is Expoflora 2026?
The 43rd Expoflora runs from August 28 to September 27, 2026, on Fridays, Saturdays, Sundays and the September 7 holiday, from 9 a.m. to 7 p.m. in Holambra, São Paulo state.
How much are Expoflora 2026 tickets?
Online tiers start at R$ 44.90 for half-price and solidarity tickets and reach R$ 89.80 for full price; children up to 5 enter free. Box-office prices are higher.
How do I get to Holambra from São Paulo?
Holambra is about 135 km from São Paulo city, under two hours by car via the Bandeirantes/Anhanguera highway corridor; excursion buses also run during the fair.
Connected Coverage
São Paulo state’s September calendar is stacked — we map the fairs and day trips worth the drive.
Sources: Expoflora (site oficial); Campo e Negócios; Melhores Destinos; Vai de Promo.
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